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Development and Communication in Africa Paperback – December 17, 2003

ISBN-13: 978-0742527461 ISBN-10: 0742527468

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Product Details

  • Paperback: 264 pages
  • Publisher: Rowman & Littlefield Publishers (December 17, 2003)
  • Language: English
  • ISBN-10: 0742527468
  • ISBN-13: 978-0742527461
  • Product Dimensions: 9 x 5.9 x 0.6 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,666,503 in Books (See Top 100 in Books)

Editorial Reviews

Review

This is a book that very nicely bridges the worlds of the academe, policy, and practice, in a way that allows readers to understand and reflect on how far Africa has come on the development continuum, how much more needs to be accomplished, and how elusive it is to find the right formula for attaining and sustaining development objectives--despite four-plus decades of studying and writing about these issues. (Folu F. Ogundimu)

This volume offers an important contribution to the development of communication literature, building from historical and cultural perspectives particular to this regional context. (Karin Wilkins)

About the Author

Charles C. Okigbo is associate professor of communication at North Dakota State University. Festus Eribo is professor of communication and broadcasting at East Carolina University.

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1 of 1 people found the following review helpful By Neils Clark on September 20, 2005
Format: Paperback
I strongly recommend this book to anyone interested in development communication, whether or not your interest is central to Africa. While this book describes cultural and historical developments foundational for understanding development in Africa, for instance cultural values predisposing her toward peace, and the debt crisis, the theoretical framework for development communication provided is cogent and concise.

Though every article comes with a slightly different style and tone, each gives excellent balance of anecdotal evidence and theoretical framework. As an example, many development comm. authors will cite that rural farmers can "find accurate market prices", among garbles of other ambiguous advantages of spreading high technology on a ubiquitous scale. The article in question details the cost to the farmer of market knowledge, the potential benefit (these particular rural Indians fetch up to 40% higher prices), yet also the limitations to such methods. The above example is additionally placed in a context that explains a very complete list of similar methods, all contextualized in terms of what will provide the greater good, or potentially sap already wanting resources.

Reading these articles in terms of the role technology can feasibly play in improving lives, I found more complete information than many similar books combined. The following synthesizes concepts useful to me, covered in depth in the articles; communication technologies can be used to educate and feed the world's most destitute, yet there's a lot of room to be critical when you have interested media salesman, or politicians using tech as `something shiny'. With the vast number of illiterate in Africa, radio will remain an excellent answer to many of these questions, especially education.
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