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Development with the Platform: Building Business Applications in the Cloud (2nd Edition) (Developer's Library) [Paperback]

by Jason Ouellette
3.9 out of 5 stars  See all reviews (15 customer reviews)

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There is a newer edition of this item:
Development with the Platform: Building Business Applications in the Cloud (3rd Edition) (Developer's Library) Development with the Platform: Building Business Applications in the Cloud (3rd Edition) (Developer's Library) 5.0 out of 5 stars (1)
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Book Description

July 11, 2011 0321767357 978-0321767356 2

Build Powerful, Scalable, Cloud-Based Enterprise Solutions Fast with the Newest Version of


Using, you can build enterprise applications with world-class value, scalability, and reliability--and do it in days or weeks, not months or years. In this book, top developer Jason Ouellette offers all the technical guidance and sample code you’ll need to get outstanding results with the newest version of


Drawing on his experience building three of the world’s top ten applications, Jason Ouellette walks you through the entire project lifecycle, from identifying potential applications to prototyping, coding, and deployment. Throughout, he offers practical insights you won’t find in’s documentation--or anywhere else.


This edition thoroughly covers’s most powerful new improvements, including Batch Apex, Chatter, Adobe Flex and XML support, and the Free Edition. Throughout, Ouellette covers all you need to know about user interfaces, database design, workflow, analytics, security, and much more. All his code samples can be run and adapted using a no-cost Developer Edition account. 

  • Learn how provides customizable business application infrastructure and what makes it unique
  • Master the database and configure its built-in security features
  • Use advanced business logic, including Batch Apex, managed sharing, and metadata queries
  • Build intuitive user interfaces with Visualforce and extend them with JavaScript, Adobe Flex, or Sites
  • Master’s options for seamlessly integrating existing systems and choose the right alternative for your project
  • Create flexible reports and display them in dashboards
  • Deliver applications in multiple languages and support multiple currencies
  • Add social media features with’s new Chatter collaboration tools

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Editorial Reviews

About the Author

Jason Ouellette led the development of popular AppExchange applications such as Appirio Cloud Sync, CloudWorks, and Professional Services Enterprise. He is an independent technology consultant with deep experience in cloud and enterprise integration. He has been inventing cutting-edge enterprise software for more than 15 years at Appirio, Composite Software, and webMethods. He was recognized by Salesforce as a MVP in 2011 and Developer Hero in 2009.


He lives with his wife and two geriatric cats in San Francisco, California.

Product Details

  • Series: Developer's Library
  • Paperback: 496 pages
  • Publisher: Addison-Wesley Professional; 2 edition (July 11, 2011)
  • Language: English
  • ISBN-10: 0321767357
  • ISBN-13: 978-0321767356
  • Product Dimensions: 9 x 7.1 x 1 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #529,670 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
I am at the end of the 3rd chapter. I have encountered quite a few errors. For example, the data types of fields listed in tables doesn't match the detailed steps given for creating the tables. Figure 3-12 is a Time Card object security settings but the title below it and the text referencing the figure say Project object. Also, when we look closely at this figure, we see a currency field. There is no mention of this field in Chapter-2 where this object is created. Steps provided for setting up security for objects no longer match the current options provided by the platform. The site/link provided for the online version and code for the book does not work either. I am learning with this book but it has been a struggle.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Great for what it covers, but could use more depth January 13, 2012
This is a great introduction to development for somebody with a coding background. What separates this book from the online tutorials and documentation that makes freely available is that the author assumes that you're (at least a somewhat) experienced developer. You'll get the most out of this book if the concepts of database design and object-oriented development are not new to you; the author does a good job of translating terminology that will be familiar to an experienced developer into nomenclature. I do wish he had gone deeper into SOQL, Apex, and especially visual force, though - his treatment of the topics was much better for my purposes than the online documentation, but he still stuck with a fairly high-level overview of all three. The later sections on integration were very well done, but I would have gladly sacrificed those in return for a more thorough description of how Visual Force pages are rendered or what controllers can and can't do.
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2 of 2 people found the following review helpful
2.0 out of 5 stars Not deep enough for a developer October 15, 2011
Format:Paperback|Verified Purchase
From the title, you'd think this book was a developer's handbook for the platform. But the subject is much too broad, and this book doesn't go anywhere deep enough to satisfy the curiosity of this developer.

In fact, most of the book isn't about classical development at all: it's really a guide to how to *think about* applications in the context of, how to configure the system, and how to understand its object model. All good things, but when it comes to coding it felt like there was maybe 40 pages -- 10% of the book.

The important things you will understand when you read the book carefully:
* The object model
* Their MVC model
* The model for API and web services calls
* When to use which language (VisualForce, APEX, etc.)
* What tools are available for developers and administrators
* SFDC's jargon
* SFDC's commercial ecosystem

The important things you won't get from this book:
* Significant code samples
* An understanding of important tricks (such as remoting, encapsulation,
cross-language references, etc.)
* Coding patterns or common use cases

Unfortunately, I don't believe these topics are available in any book. If they were, I'd buy it immediately.

But this one just left me hungry for more.
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1 of 1 people found the following review helpful
3.0 out of 5 stars OK content, but inconsistent examples February 18, 2013
By beefoe
Format:Paperback|Verified Purchase
I bought this book because I've always found that tutorial-based examples are much easier for me to grasp than theory-based instruction. And note that I've only read the first three chapters of this book, so this is somewhat preliminary and don't make your decision based on just this one review. I'm writing this now because I want to remark on a key issues that it appears several others have run across. I'm finding the examples in the book are inconsistent, occasionally incorrect and difficult to follow.

The book is written as a tutorial with examples to follow and implement.

The first, somewhat minor, issue I have is that the book goes into a lot of detail before going through the example. I find this kind of annoying because a feature is being discussed that hasn't really been introduced. (It feels a little like Ira Glass on this American life. Let's give you a lot of detail, but not the reason why someone ended up this way ;) )

Second, I found some of the detail difficult to follow because it was presented in sentences, rather than a more simple form, like a chart. So for example, it has a section on building tables and describes in text how to build the table e.g. "Billable hours is a Number with a length of 7 and 0 decimal places. Currency fields (Budget, Expense Budget) have a length of 16, with 2 decimal places." The book is supposedly for developers. Put this detail in a chart, e.g. "Field Name, Data Type, Validation" it will be much easier to follow.

This brings me to the third and perhaps most significant issue. There are charts earlier in the chapter that seem to show the table layout, so I figured, I'll just follow those, right?
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1 of 1 people found the following review helpful
5.0 out of 5 stars Love it ! January 2, 2012
By Shuchi
I really liked this book. You might find this book a little difficult if you have never seen or worked on, however its great for medium-advanced users. I felt that the book was well written and had great examples from real applications / situations. Definitely a good read !
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Most Recent Customer Reviews
5.0 out of 5 stars Indispensable
I've been using this book for almost 2 years now. It is a fantastic intro to developing on the platform. It is _extremely_ clear and well-organized. Read more
Published 3 months ago by onetimebookreviewer
4.0 out of 5 stars Great all around player
When starting something new, I look for a book that can help me draw a box around the subject and get a good understanding of what's inside, vs. What's outside. Read more
Published 4 months ago by Dale Cover
4.0 out of 5 stars Good starter.
This book was good for touching base on many aspects of I was able to go through the exercises easily but some of the instruction was off a little because of force. Read more
Published 4 months ago by Jade Fischer
3.0 out of 5 stars Numerous Errors in Exercises
This book is larded with errors that make completing the included exercises enormously frustrating. Take, for example, the mislabeled screen cap on page 84. Read more
Published 9 months ago by Ishmael
3.0 out of 5 stars I don't remember why I got this
I don't remember why I bought this. I think I am getting it confused with another book. I will have to re-edit again.
Published 9 months ago by Charlottejane
5.0 out of 5 stars Great Reference for SFDC Professionals
As a consultant, this book is and has been a great reference for the platform. This is definitely a must have for any SFDC professional! Read more
Published 14 months ago by I. Lehr
5.0 out of 5 stars A perfect introduction to!
Prior to reading this book, I had no background in or the development methodology. After reading this book, I know what Force. Read more
Published 15 months ago by J. Gauthier
5.0 out of 5 stars Excellent Guide, Reference and All Around Learning Tool
THE most useful book about Salesforce development I have found. I've been around the edges of SFDC for years, certified as an admin, strong BA/PM. Read more
Published 21 months ago by Gene Teglovic
5.0 out of 5 stars Invaluable book
Jason has written an incredible book which spans all the important areas of the platform while delivering useful material in a practical way. Read more
Published 21 months ago by Matthew
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