Customer Reviews

The Dialamerica Teleservices Handbook : A Guide to Successful Inbound and Outbound Telemarketing

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This book provides rare insight and candor from the authors who have years of direct, hands-on experience in creating and implementing many hundreds of inbound and outbound campaigns. Combined with the actual results of numerous campaigns conducted by one of America's oldest and most respected telemarketing companies, this book accurately describes the ingredients needed for success. It also pulls no punches in describing how you can set yourself up for failure if you don't do your homework in planning a campaign. You will learn from the success and failures of others and realize the full potential, and the limitations of telemarketing.

I have over 27 years experience in the call center industry and found this book to be like taking a refresher course on how to do it right. This is worthwhile reading for everyone.