Diana Reyes

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Biography

To date, Diana Reyes is one of the most admired and respected performers within this Mexican music genre.

Her success, however, has not been by chance. She has known since childhood the challenge of becoming a performer and this has molded her work ethic, motivating her to work hard and to evolve in order to forge her own path as an artist.

Those closest to her describe her as a fun, family oriented, optimistic, and clever girl, with a special gift for people, as is always evident in her powerful connection to her audience from the moment she steps onto a stage.

Diana, born in La Paz, ... Read more

To date, Diana Reyes is one of the most admired and respected performers within this Mexican music genre.

Her success, however, has not been by chance. She has known since childhood the challenge of becoming a performer and this has molded her work ethic, motivating her to work hard and to evolve in order to forge her own path as an artist.

Those closest to her describe her as a fun, family oriented, optimistic, and clever girl, with a special gift for people, as is always evident in her powerful connection to her audience from the moment she steps onto a stage.

Diana, born in La Paz, Southern Baja California, is the youngest of six siblings, and as such, grew up pampered and nurtured by all.

She spent her childhood and teenage years there, surrounded by the love and support of her entire family. Those years, however would not be relegated just to academics, as Reyes explains, “I grew up dreaming of becoming an internationally recognized star in the music industry”. This love of performing, would soon distinguish her from the rest of her siblings.

Reyes inherited her love of music from her own parents. “My father’s lifelong dream was to be a regional Mexican music performer and my mom used to sing to us as children, and still maintains a very melodic voice”, she explains. She was bit by the “singing bug” at the tender age of 8 when she discovered her singing talent, motivating her to perform before an audience and eventually enter the Southern California Song Festival, where she earned top honors in three distinct musical genres.

Taking this as a sign that music was her calling, she continued participating in numerous music contests, where she always emerged as the frontrunner, never dreaming that this would be only the beginning of the long and steady chain of hits that have marked her career.

Guided by the success of these events, she records her first single with two cuts at the age of 10, and later goes on to record her first album titled “A Todo Norte”, followed by a second studio album, “Cuando Tuve Ganas”, both in the Norteño genre.

“Many artists feel that they gave up their childhood years to be in show business, but it was never like that for me because I always felt that I was simply living a dream that has carried on to this day”, she says with amusement.

While in the initial process of recording songs with a more personal cut and setting foot on the first stages of her career, luck would bring her face to face with Mexican legend Lola Beltrán, whom she had always admired.

From that moment on, Diana regarded her as her mentor and musical godmother. "She was the first star that appeared in my career, the kind that lights up the way and guides you down the right path to follow”, she explains with a twinkle in her eye while remembering the teachings of her mentor.

“She taught me humbleness, although I was still very young.

But the most important lesson she ever taught me was, to always make sure my heart remained grounded, no matter how far I climbed in my career”, she admits.

Those days, brimming with new songs and new experiences, convinced the young Diana that singing was her calling. When she became of age, she decided to go to Mexico City in search of “bigger” and better opportunities and to claim her first professional recording.

Only a few days after her arrival, she is signed by the wellknown Mexican label Azteca Music, where she would release her first album “with all the works".

“I began to feel like a real artist, it stopped being a juvenile game and became something more important. It was undoubtedly an important step both personally and artistically speaking”, she comments.

This brought about the album “La Socia”, which included a track by the same name and earned her the nickname by which she became known throughout the Aztec nation.

She became an instant household name; people recognized and stopped her on the street, “I really felt adopted by the people”. The doors of the music market had opened at her feet.

Continuing with the Norteño genre that began her music career, she returned to the studios to record a new album “La Reina”, which earned her important sales throughout the United States, and led her to make one of the most significant decisions of her career: moving to the United States and changing musical genres. This move will take her to Chicago, Illinois in 2004 for the release of her first recording in the popular duranguense style.

The album included as its first single the pop song, “Rosas”, breaking away from the rhythm’s traditional format. “It became my personal anthem. I don’t think it will ever cease to bring back beautiful memories because it represented a positive change that opened doors to many new people”, Reyes expresses about the moment where she was able to realize that the transition had been well worth it. This innovation immediately earned her a gold album for sales and gained her the following of new audiences that generally did not listen to the new genre she had just adopted.

“The change was difficult because I love performing norteña music, and singing duranguense was a little more complicated for me because it is much faster. But I was able to do it because I have always been a risk taker, and I am very conscious that one has to innovate or die”, the singer says firmly, as if this where her philosophy of life. While she starred in this professional resurfacing, a parallel phenomenon was taking place with the singer every time she performed before her fans.

“I didn’t realize it at first, until they mentioned it to me and I was able to verify it with my own eyes. People liked the way I dressed, and it was very amusing to see that young girls were dressing like me to come to my performances”, she says amid laughter.

The curious part was that Diana chose all her outfits by herself, so that without meaning to, she had created a style that enabled her to forge her a defined identity, making her stand out, just as much as her peculiar way of dancing the celebrated “pasito duranguense” (duranguense beat) did, within her genre.

Consolidated within this new rhythm and in the heart of her fans, with a fresh and current sound, she continued recording new albums and garnering hits. She recorded “Navidad Duranguense” (2005, Gold Record), “La Reina del Pasito Duranguense” (with over 250 thousand copies in 2006, with hits like “El sol no regresa” and “Como una mariposa”) and “Te voy a Mostrar” (2007, Gold Record).

These were followed by “Las No. 1 de la Reina” and “Insatisfecha”, which featured previously unrecorded songs that quickly placed her at the top of the popular SoundScan music charts, within her musical genre.

This period brought countless recognition that consolidated her career in the international arena. One such honor was bestowed by the city of Boston, Massachusetts, which honored her with the prestigious "Latin Pride National Award" in recognition of her talent as a Mexican music performer, as well as for being an outstanding Latina.

She has received countless nominations to “Premios Lo Nuestro" and the “Latin Billboard”, taking home her first awards in the United States. She also dominates the radio music charts, earning first place in Billboard’s “Regional Mexican” category, and the 22nd spot worldwide in sales, becoming one of the ten top-selling Latin artists of 2007.

That same year, she joins Spanish singer David Bisbal in the duet “Quien Me Iba a Decir”; she is honored as the first duranguense artist to be a guest performer in the finals of the popular TV show “Objetivo Fama”, held in Puerto Rico.

“These were great honors for me and I could barely believe it…those are the sort of recognitions that make you say, ‘I’m on the right path’ and that also allow me to see that I am working towards a solid objective”, she points out.

Amid so much travel, recognition and recording, Diana has also made time for her debut as a businesswoman, announcing the creation of her new music label DBC Entertainment, a copartnership “focused on the development of new talents”.

At the end of 2009, she launched her calendar, for the third year in a row, this time inspired by the beauty and majesty of the natural landscape of northern Mexico. She also simultaneously released her 10th studio album "Vamos a bailar", a project that combines both new songs and upbeat dance covers “dedicated to the entire family”.

Yet, at this stage of her career, already enjoying preferential sitting at the throne of Regional Mexican music, as a true consecrated artist, this petite woman with an enormous heart is only interested in being able to continue singing with her trademark feeling and delighting her audiences as only she can.

“What makes me the happiest, and the reason I don’t think I could stop doing it for now, is to do what I like and to be able to receive the love of so many people as a special gift. I feel my biggest reward always comes when a fan gives me a hug or tells me that my music is part of their lives”.

This biography was provided by the artist or their representative.

To date, Diana Reyes is one of the most admired and respected performers within this Mexican music genre.

Her success, however, has not been by chance. She has known since childhood the challenge of becoming a performer and this has molded her work ethic, motivating her to work hard and to evolve in order to forge her own path as an artist.

Those closest to her describe her as a fun, family oriented, optimistic, and clever girl, with a special gift for people, as is always evident in her powerful connection to her audience from the moment she steps onto a stage.

Diana, born in La Paz, Southern Baja California, is the youngest of six siblings, and as such, grew up pampered and nurtured by all.

She spent her childhood and teenage years there, surrounded by the love and support of her entire family. Those years, however would not be relegated just to academics, as Reyes explains, “I grew up dreaming of becoming an internationally recognized star in the music industry”. This love of performing, would soon distinguish her from the rest of her siblings.

Reyes inherited her love of music from her own parents. “My father’s lifelong dream was to be a regional Mexican music performer and my mom used to sing to us as children, and still maintains a very melodic voice”, she explains. She was bit by the “singing bug” at the tender age of 8 when she discovered her singing talent, motivating her to perform before an audience and eventually enter the Southern California Song Festival, where she earned top honors in three distinct musical genres.

Taking this as a sign that music was her calling, she continued participating in numerous music contests, where she always emerged as the frontrunner, never dreaming that this would be only the beginning of the long and steady chain of hits that have marked her career.

Guided by the success of these events, she records her first single with two cuts at the age of 10, and later goes on to record her first album titled “A Todo Norte”, followed by a second studio album, “Cuando Tuve Ganas”, both in the Norteño genre.

“Many artists feel that they gave up their childhood years to be in show business, but it was never like that for me because I always felt that I was simply living a dream that has carried on to this day”, she says with amusement.

While in the initial process of recording songs with a more personal cut and setting foot on the first stages of her career, luck would bring her face to face with Mexican legend Lola Beltrán, whom she had always admired.

From that moment on, Diana regarded her as her mentor and musical godmother. "She was the first star that appeared in my career, the kind that lights up the way and guides you down the right path to follow”, she explains with a twinkle in her eye while remembering the teachings of her mentor.

“She taught me humbleness, although I was still very young.

But the most important lesson she ever taught me was, to always make sure my heart remained grounded, no matter how far I climbed in my career”, she admits.

Those days, brimming with new songs and new experiences, convinced the young Diana that singing was her calling. When she became of age, she decided to go to Mexico City in search of “bigger” and better opportunities and to claim her first professional recording.

Only a few days after her arrival, she is signed by the wellknown Mexican label Azteca Music, where she would release her first album “with all the works".

“I began to feel like a real artist, it stopped being a juvenile game and became something more important. It was undoubtedly an important step both personally and artistically speaking”, she comments.

This brought about the album “La Socia”, which included a track by the same name and earned her the nickname by which she became known throughout the Aztec nation.

She became an instant household name; people recognized and stopped her on the street, “I really felt adopted by the people”. The doors of the music market had opened at her feet.

Continuing with the Norteño genre that began her music career, she returned to the studios to record a new album “La Reina”, which earned her important sales throughout the United States, and led her to make one of the most significant decisions of her career: moving to the United States and changing musical genres. This move will take her to Chicago, Illinois in 2004 for the release of her first recording in the popular duranguense style.

The album included as its first single the pop song, “Rosas”, breaking away from the rhythm’s traditional format. “It became my personal anthem. I don’t think it will ever cease to bring back beautiful memories because it represented a positive change that opened doors to many new people”, Reyes expresses about the moment where she was able to realize that the transition had been well worth it. This innovation immediately earned her a gold album for sales and gained her the following of new audiences that generally did not listen to the new genre she had just adopted.

“The change was difficult because I love performing norteña music, and singing duranguense was a little more complicated for me because it is much faster. But I was able to do it because I have always been a risk taker, and I am very conscious that one has to innovate or die”, the singer says firmly, as if this where her philosophy of life. While she starred in this professional resurfacing, a parallel phenomenon was taking place with the singer every time she performed before her fans.

“I didn’t realize it at first, until they mentioned it to me and I was able to verify it with my own eyes. People liked the way I dressed, and it was very amusing to see that young girls were dressing like me to come to my performances”, she says amid laughter.

The curious part was that Diana chose all her outfits by herself, so that without meaning to, she had created a style that enabled her to forge her a defined identity, making her stand out, just as much as her peculiar way of dancing the celebrated “pasito duranguense” (duranguense beat) did, within her genre.

Consolidated within this new rhythm and in the heart of her fans, with a fresh and current sound, she continued recording new albums and garnering hits. She recorded “Navidad Duranguense” (2005, Gold Record), “La Reina del Pasito Duranguense” (with over 250 thousand copies in 2006, with hits like “El sol no regresa” and “Como una mariposa”) and “Te voy a Mostrar” (2007, Gold Record).

These were followed by “Las No. 1 de la Reina” and “Insatisfecha”, which featured previously unrecorded songs that quickly placed her at the top of the popular SoundScan music charts, within her musical genre.

This period brought countless recognition that consolidated her career in the international arena. One such honor was bestowed by the city of Boston, Massachusetts, which honored her with the prestigious "Latin Pride National Award" in recognition of her talent as a Mexican music performer, as well as for being an outstanding Latina.

She has received countless nominations to “Premios Lo Nuestro" and the “Latin Billboard”, taking home her first awards in the United States. She also dominates the radio music charts, earning first place in Billboard’s “Regional Mexican” category, and the 22nd spot worldwide in sales, becoming one of the ten top-selling Latin artists of 2007.

That same year, she joins Spanish singer David Bisbal in the duet “Quien Me Iba a Decir”; she is honored as the first duranguense artist to be a guest performer in the finals of the popular TV show “Objetivo Fama”, held in Puerto Rico.

“These were great honors for me and I could barely believe it…those are the sort of recognitions that make you say, ‘I’m on the right path’ and that also allow me to see that I am working towards a solid objective”, she points out.

Amid so much travel, recognition and recording, Diana has also made time for her debut as a businesswoman, announcing the creation of her new music label DBC Entertainment, a copartnership “focused on the development of new talents”.

At the end of 2009, she launched her calendar, for the third year in a row, this time inspired by the beauty and majesty of the natural landscape of northern Mexico. She also simultaneously released her 10th studio album "Vamos a bailar", a project that combines both new songs and upbeat dance covers “dedicated to the entire family”.

Yet, at this stage of her career, already enjoying preferential sitting at the throne of Regional Mexican music, as a true consecrated artist, this petite woman with an enormous heart is only interested in being able to continue singing with her trademark feeling and delighting her audiences as only she can.

“What makes me the happiest, and the reason I don’t think I could stop doing it for now, is to do what I like and to be able to receive the love of so many people as a special gift. I feel my biggest reward always comes when a fan gives me a hug or tells me that my music is part of their lives”.

This biography was provided by the artist or their representative.

To date, Diana Reyes is one of the most admired and respected performers within this Mexican music genre.

Her success, however, has not been by chance. She has known since childhood the challenge of becoming a performer and this has molded her work ethic, motivating her to work hard and to evolve in order to forge her own path as an artist.

Those closest to her describe her as a fun, family oriented, optimistic, and clever girl, with a special gift for people, as is always evident in her powerful connection to her audience from the moment she steps onto a stage.

Diana, born in La Paz, Southern Baja California, is the youngest of six siblings, and as such, grew up pampered and nurtured by all.

She spent her childhood and teenage years there, surrounded by the love and support of her entire family. Those years, however would not be relegated just to academics, as Reyes explains, “I grew up dreaming of becoming an internationally recognized star in the music industry”. This love of performing, would soon distinguish her from the rest of her siblings.

Reyes inherited her love of music from her own parents. “My father’s lifelong dream was to be a regional Mexican music performer and my mom used to sing to us as children, and still maintains a very melodic voice”, she explains. She was bit by the “singing bug” at the tender age of 8 when she discovered her singing talent, motivating her to perform before an audience and eventually enter the Southern California Song Festival, where she earned top honors in three distinct musical genres.

Taking this as a sign that music was her calling, she continued participating in numerous music contests, where she always emerged as the frontrunner, never dreaming that this would be only the beginning of the long and steady chain of hits that have marked her career.

Guided by the success of these events, she records her first single with two cuts at the age of 10, and later goes on to record her first album titled “A Todo Norte”, followed by a second studio album, “Cuando Tuve Ganas”, both in the Norteño genre.

“Many artists feel that they gave up their childhood years to be in show business, but it was never like that for me because I always felt that I was simply living a dream that has carried on to this day”, she says with amusement.

While in the initial process of recording songs with a more personal cut and setting foot on the first stages of her career, luck would bring her face to face with Mexican legend Lola Beltrán, whom she had always admired.

From that moment on, Diana regarded her as her mentor and musical godmother. "She was the first star that appeared in my career, the kind that lights up the way and guides you down the right path to follow”, she explains with a twinkle in her eye while remembering the teachings of her mentor.

“She taught me humbleness, although I was still very young.

But the most important lesson she ever taught me was, to always make sure my heart remained grounded, no matter how far I climbed in my career”, she admits.

Those days, brimming with new songs and new experiences, convinced the young Diana that singing was her calling. When she became of age, she decided to go to Mexico City in search of “bigger” and better opportunities and to claim her first professional recording.

Only a few days after her arrival, she is signed by the wellknown Mexican label Azteca Music, where she would release her first album “with all the works".

“I began to feel like a real artist, it stopped being a juvenile game and became something more important. It was undoubtedly an important step both personally and artistically speaking”, she comments.

This brought about the album “La Socia”, which included a track by the same name and earned her the nickname by which she became known throughout the Aztec nation.

She became an instant household name; people recognized and stopped her on the street, “I really felt adopted by the people”. The doors of the music market had opened at her feet.

Continuing with the Norteño genre that began her music career, she returned to the studios to record a new album “La Reina”, which earned her important sales throughout the United States, and led her to make one of the most significant decisions of her career: moving to the United States and changing musical genres. This move will take her to Chicago, Illinois in 2004 for the release of her first recording in the popular duranguense style.

The album included as its first single the pop song, “Rosas”, breaking away from the rhythm’s traditional format. “It became my personal anthem. I don’t think it will ever cease to bring back beautiful memories because it represented a positive change that opened doors to many new people”, Reyes expresses about the moment where she was able to realize that the transition had been well worth it. This innovation immediately earned her a gold album for sales and gained her the following of new audiences that generally did not listen to the new genre she had just adopted.

“The change was difficult because I love performing norteña music, and singing duranguense was a little more complicated for me because it is much faster. But I was able to do it because I have always been a risk taker, and I am very conscious that one has to innovate or die”, the singer says firmly, as if this where her philosophy of life. While she starred in this professional resurfacing, a parallel phenomenon was taking place with the singer every time she performed before her fans.

“I didn’t realize it at first, until they mentioned it to me and I was able to verify it with my own eyes. People liked the way I dressed, and it was very amusing to see that young girls were dressing like me to come to my performances”, she says amid laughter.

The curious part was that Diana chose all her outfits by herself, so that without meaning to, she had created a style that enabled her to forge her a defined identity, making her stand out, just as much as her peculiar way of dancing the celebrated “pasito duranguense” (duranguense beat) did, within her genre.

Consolidated within this new rhythm and in the heart of her fans, with a fresh and current sound, she continued recording new albums and garnering hits. She recorded “Navidad Duranguense” (2005, Gold Record), “La Reina del Pasito Duranguense” (with over 250 thousand copies in 2006, with hits like “El sol no regresa” and “Como una mariposa”) and “Te voy a Mostrar” (2007, Gold Record).

These were followed by “Las No. 1 de la Reina” and “Insatisfecha”, which featured previously unrecorded songs that quickly placed her at the top of the popular SoundScan music charts, within her musical genre.

This period brought countless recognition that consolidated her career in the international arena. One such honor was bestowed by the city of Boston, Massachusetts, which honored her with the prestigious "Latin Pride National Award" in recognition of her talent as a Mexican music performer, as well as for being an outstanding Latina.

She has received countless nominations to “Premios Lo Nuestro" and the “Latin Billboard”, taking home her first awards in the United States. She also dominates the radio music charts, earning first place in Billboard’s “Regional Mexican” category, and the 22nd spot worldwide in sales, becoming one of the ten top-selling Latin artists of 2007.

That same year, she joins Spanish singer David Bisbal in the duet “Quien Me Iba a Decir”; she is honored as the first duranguense artist to be a guest performer in the finals of the popular TV show “Objetivo Fama”, held in Puerto Rico.

“These were great honors for me and I could barely believe it…those are the sort of recognitions that make you say, ‘I’m on the right path’ and that also allow me to see that I am working towards a solid objective”, she points out.

Amid so much travel, recognition and recording, Diana has also made time for her debut as a businesswoman, announcing the creation of her new music label DBC Entertainment, a copartnership “focused on the development of new talents”.

At the end of 2009, she launched her calendar, for the third year in a row, this time inspired by the beauty and majesty of the natural landscape of northern Mexico. She also simultaneously released her 10th studio album "Vamos a bailar", a project that combines both new songs and upbeat dance covers “dedicated to the entire family”.

Yet, at this stage of her career, already enjoying preferential sitting at the throne of Regional Mexican music, as a true consecrated artist, this petite woman with an enormous heart is only interested in being able to continue singing with her trademark feeling and delighting her audiences as only she can.

“What makes me the happiest, and the reason I don’t think I could stop doing it for now, is to do what I like and to be able to receive the love of so many people as a special gift. I feel my biggest reward always comes when a fan gives me a hug or tells me that my music is part of their lives”.

This biography was provided by the artist or their representative.

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