Dick Canada is a marketing professor at Indiana University's Kelley of Business, Bloomington, IN as well as CEO of The Dartmouth Group, Ltd. (www.dartmouthgroup.com) a performance improvement sales research firm.
Dick founded the Center for Global Sales Leadership in 1996 at the Kelley School as well as the Global Sales Leadership Society in 2002. He currently coaches the IU sales teams at regional and national competitions. He has published over 60 articles in magazines and newspapers.
His practitioner background includes over 20 years experience with Procter & Gamble and the Xerox Corporation where he served in many sales and management positions, including Manager, Training and Development at the Xerox International Training Center, located in Leesburg, VA. He also served as Major Account Sales Manager and Sales Operations Manager for the Central U.S.
He graduated from Butler University, attended graduate school at Indiana University and studied strategic marketing at Dartmouth College. He currently resides in Zionsville, IN, a northwest suburb of Indianapolis, IN. with his wife Debbie.