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The Dictionary of Brand Paperback – October 1, 2004

4.3 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

Marty Neumeier is president of Neutron LLC, a San Francisco firm specializing in brand collaboration for companies such as Hewlett-Packard, Herman Miller, Sun Microsystems, Eastman Kodak, and Gap. He and his associates "coach" Fortune 1000 organizations and their extended marketing communities in the art of building charismatic brands.

Neumeier is also the author of The Brand Gap, an Amazon bestseller that shows companies how to bridge the distance between business strategy and customer delight. He's on the national board of the AIGA, the world's largest design organization, as well as the board of the AIGA Center for Brand Experience.

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Product Details

  • Paperback: 128 pages
  • Publisher: AIGA Center for Brand Experience (October 1, 2004)
  • Language: English
  • ISBN-10: 1884081061
  • ISBN-13: 978-1884081064
  • Product Dimensions: 5.4 x 3.9 x 0.7 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #805,181 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
I purchased this book after purchasing and reading Marty's "THE BRAND GAP". That book was excellent for the price and got me inspired to check out some more of Marty's branding advice.

This little pocket book is quite small and extremly beautifully made (if you are a designer like me and like 2 color books with nice paper choices and use of colors). The small illustrations throughout it are beautiful and illustrative of Marty's concepts on branding.

Howevere, most of the book is used to show small and brief definitions of branding terminology. Some are common sense and some are not, but it certainly help sharpen my branding terminology as well as reinforce any common sense words and terms I felt I knew.

Overall, its a great, inexpensive book to have.With a cover price of $10 make sure your either getting it for less or you dont mind paying extra for a book as inexpensive as this because I paid full price plus shipping (meaning I paid more than cover price on Amazon when all was said and done).
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Format: Paperback
This is great if you want to get to terms with terms used within the design and branding sectors or if you are dealing with agencies who love their jargon! Nicely designed and useful to the novice or the professional.
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Format: Paperback Verified Purchase
This is a good books if you don't know anything about marketing terms. If you do then you wont be looking at it much.
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