Customer Reviews

The Dictionary of Brand

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I purchased this book after purchasing and reading Marty's "THE BRAND GAP". That book was excellent for the price and got me inspired to check out some more of Marty's branding advice.

This little pocket book is quite small and extremly beautifully made (if you are a designer like me and like 2 color books with nice paper choices and use of colors). The small illustrations throughout it are beautiful and illustrative of Marty's concepts on branding.

Howevere, most of the book is used to show small and brief definitions of branding terminology. Some are common sense and some are not, but it certainly help sharpen my branding terminology as well as reinforce any common sense words and terms I felt I knew.

Overall, its a great, inexpensive book to have.With a cover price of $10 make sure your either getting it for less or you dont mind paying extra for a book as inexpensive as this because I paid full price plus shipping (meaning I paid more than cover price on Amazon when all was said and done).

This is great if you want to get to terms with terms used within the design and branding sectors or if you are dealing with agencies who love their jargon! Nicely designed and useful to the novice or the professional.