Dictionary of Business (The Economist Series) [Hardcover]

Graham Bannock (Author), Evan Davis (Author), Paul Trott (Author), Mark Uncles (Author)

Book Description

Publication Date: April 2003 | Series: The Economist (Book 40)

Business doesn't get any easier and, to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various bits of business--accounting, marketing, product development, operations, human resources, to name but some--fit together and interrelate.

This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.

Editorial Reviews

About the Author

Graham Bannock is a former managing director of the Economist Intelligence Unit and coauthor of the Dictionary of Economics and the International Dictionary of Finance.

Evan Davis is economics editor of the BBC and coauthor of the Dictionary of Economics.

Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development.

Mark Uncles is professor of marketing at the University of New South Wales in Sydney and coeditor of the Australasian Marketing Journal.

Product Details

• Hardcover: 448 pages
• Publisher: Bloomberg Press; 1 edition (April 2003)
• Language: English
• ISBN-10: 1576601439
• ISBN-13: 978-1576601433
• Product Dimensions: 8.5 x 5.5 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,227,892 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Basic and Reasonably Comprehensive, January 28, 2009

By 

Robert Morris (Dallas, Texas) - See all my reviews
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This review is from: Dictionary of Business (The Economist Series) (Hardcover)

The edition I have of this book was published in 2003 and, obviously, a great deal has changed in the global business world since then, including nomenclature as well as relative importance of basic business concepts. Nonetheless, I continue to consult this dictionary on a regular basis and, when asked, suggest it among the titles to comprise a basic business library. Credit for pulling all the material together is shared by Graham Bannock, Evan Davis, Paul Trott, and Mark Uncles, hereinafter referred to as "the editors." Most of the more than 2,000 entries are brief. Those in need of detailed coverage of basic subjects such as business plan, change management, globalization, due diligence, intellectual capital, knowledge management, positioning, and strategic planning must seek elsewhere. I was surprised to find no entries for lean or six sigma but there is one for re-engineering. Perhaps there will be coverage of these in the next edition.

I praise the editors for what they have produced rather than object because of what this book isn't. It is not an encyclopedia. It does not have the scope and depth of coverage provided by Business, Second Edition: The Ultimate Resource (published by Perseus), nor the cost. This is not a biographical dictionary. The entries that discuss prominent business thinkers offer little (if any) personal information about them. There are several significant omissions, to be sure, but space limitations had to be accommodated. That said, I am grateful to have it near at hand and recommend it because of the value of what it does offer.