Dictionary of Marketing Terms (Barron's Business Guides) [Vinyl Bound]

Betsy-Ann Toffler (Author), Jane Imber (Author)

Book Description

Publication Date: April 15, 2000 | ISBN-10: 0764112147 | ISBN-13: 978-0764112140 | Edition: 3rd

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to-business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.

Product Details

• Vinyl Bound: 640 pages
• Publisher: Barron's Educational Series, Inc.; 3rd edition (April 15, 2000)
• Language: English
• ISBN-10: 0764112147
• ISBN-13: 978-0764112140
• Product Dimensions: 7 x 4.2 x 1.1 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,759,088 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars great product, December 6, 2009

By 

Ellen Novar - See all my reviews
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Amazon Verified Purchase

This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

As a marketing professor I'm going to require majors/minors to buy and keep it. It has an abundance of advertising and marketing terminology and it's a very compact book.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Concise Reference for Managers and Marketers, March 14, 2003

By 

Tony DaGiau (Louisville, CO United States) - See all my reviews
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This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).

0 of 1 people found the following review helpful:

5.0 out of 5 stars Really Useful Tool Book, February 22, 2005

By 

Paris Huang "Paris" (Washington, DC United States) - See all my reviews

Amazon Verified Purchase

This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.