Dictionary of Marketing Terms (Barron's Business Guides) [Vinyl Bound]

Betsy-Ann Toffler (Author), Jane Hunter Imber (Author)

Book Description

Publication Date: January 1994 | Series: Barron's Business Guides

This up-to-date dictionary features 3500 marketing terms defined clearly and concisely. The terms are arranged alphabetically and cover everything from words and phrases used in print and broadcast media to social, cultural, consumer, and legal marketing terminology. Here's an invaluable reference for the business person student, or anyone looking to learn more about marketing.

Product Details

• Vinyl Bound: 579 pages
• Publisher: Barron's Educational Series, Inc.; 2nd edition (January 1994)
• Language: English
• ISBN-10: 0812017838
• ISBN-13: 978-0812017830
• Product Dimensions: 7 x 4.2 x 1.1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #4,248,719 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars great product, December 6, 2009

By 

Ellen Novar - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

As a marketing professor I'm going to require majors/minors to buy and keep it. It has an abundance of advertising and marketing terminology and it's a very compact book.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Concise Reference for Managers and Marketers, March 14, 2003

By 

Tony DaGiau (Louisville, CO United States) - See all my reviews
(REAL NAME)   

This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).

0 of 1 people found the following review helpful:

5.0 out of 5 stars Really Useful Tool Book, February 22, 2005

By 

Paris Huang "Paris" (Washington, DC United States) - See all my reviews

Amazon Verified Purchase

This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)

It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.