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3 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
great product,
Amazon Verified Purchase(What's this?)
This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)
As a marketing professor I'm going to require majors/minors to buy and keep it. It has an abundance of advertising and marketing terminology and it's a very compact book.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
Concise Reference for Managers and Marketers,
By
This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)
This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Really Useful Tool Book,
By Paris Huang "Paris" (Washington, DC United States) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Dictionary of Marketing Terms (Barron's Business Guides) (Vinyl Bound)
It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.
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Dictionary of Marketing Terms (Barron's Business Guides) by Betsy-Ann Toffler (Vinyl Bound - Jan. 1994)
Used & New from: $0.25
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