Did You Spot the Gorilla?: How to Recognise the Hidden Opportunities in Your ... [Import] [Paperback]

Richad Wiseman (Author)

Product Details

• Paperback: 112 pages
• Publisher: ARROW (RAND); New Ed edition (August 5, 2004)
• Language: English
• ISBN-10: 0099466430
• ISBN-13: 978-0099466437
• Product Dimensions: 5 x 0.3 x 7.8 inches
• Shipping Weight: 4.2 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,760,894 in Books (See Top 100 in Books)

More About the Author

Richard Wiseman is Britain's only professor for the Public Understanding of Psychology and has an international reputation for his research into unusual areas including deception, luck, humour and the paranormal. He is the psychologist most frequently quoted by the British media and his research has been featured on over 150 television programmes in the UK. He is regularly heard on Radio 4 and feature articles about his work have appeared prominently throughout the national press.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

3.0 out of 5 stars I expected more from Wiseman, June 25, 2007

By 

Brian D. Bell (Bristol, RI) - See all my reviews
(REAL NAME)   

This review is from: Did You Spot the Gorilla?: How to Recognise the Hidden Opportunities in Your ... (Paperback)

I think Dr. Wiseman is an absolute genius, and I LOVE his work. I am a faithful disciple to his teachings, but I honestly expected more from this book... mostly in the way of SIZE, really. It's a tiny book, and I read it within a few hours. Don't get me wrong, the little content that IS in the book is great as usual, but there just isn't enough of it. Sorry to give it a bad rating, but I really am disappointed.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Gorilla hunting for beginners, November 4, 2005

By 

Mr P R Morgan "Peter Morgan" (BATH, Bath and N E Somerset United Kingdom) - See all my reviews
(REAL NAME)   

This review is from: Did You Spot the Gorilla (Paperback)

Here is a title to make you stop and think. Based on an experiment where viewers of a video clip are asked to count the number of passes a three-a-side basketball team make, an astonishing 80% fail to see the gorilla-costumed intruder. This can be because we are too focussed - we don't see what we are not looking for. A `gorilla' is something so blindingly obvious that we fail to see it.

The book is deliberately aimed at the 55-minute audience, those short-haul train or plane travellers, and is expensive on a cost-per-page basis. However, the cost has to be offset against the value it gives to the professional and personal lives of readers. Make no mistake, there is a huge carry-over in applying lessons to business life and home - change your outlook in one and it will almost certainly affect the other.

The volume may be used as a corporate hand-out, and it uses psychological tricks and ploys, with anecdotes of where a `gorilla' has been found. Many readers could add their own examples, and that can work well in a group context.

A chatty style is not prescriptive, and there are 4 clear lessons to encourage gorilla spotting. One thing that I did find irritating was being asked to write answers in the book. Needless to say I did not do this - it ruins the volume for ever, and means that the pages cannot be revisited in the future. At any rate, not without purchasing an additional copy. The cynic may think that this is to encourage further sales.

Richard Wiseman has written a little gem that should make you stop and think. Perhaps the biggest key to spotting `gorillas' is to be aware that there are some out there. Go out and look for some. It could change your life.

Peter Morgan, Bath, UK ([...])