Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.
Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. All this takes place on a Diesel Planet inhabited by more than 5,000 uniquely talented employees. This colourful, cosmopolitan army shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing.»Show more
Diesel is a fashion industry legend. A pioneer in the world of denim and casual wear, it has always remained both outside and ahead of trends. Never forsaking its original DNA, it has evolved into an iconic global lifestyle brand.
Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978. He envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. All this takes place on a Diesel Planet inhabited by more than 5,000 uniquely talented employees. This colourful, cosmopolitan army shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom.
Diesel is a truly worldwide organisation. From its Headquarters in Breganze, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale, and more than 500 Diesel mono-brand stores.
Diesel is part of the holding Only the Brave, which also incorporates 55DSL (a brand strongly linked to street wear and urban culture); Staff International (an Italian company that manufactures and distributes clothing for brands such as Diesel Denim Gallery, Maison Martin Margiela, DSquared2, Vivienne Westwood, Viktor & Rolf and Marc Jacobs Menswear); and controlling stakes in Maison Martin Margiela and Viktor & Rolf.
