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Dieselautos in Deutschland und den USA: Zum Verhaltnis von Technologie, Konsum und Politik, 1949-2005 (Transatlantische Historische Studien) (German Edition) [Hardcover]

Christopher Neumaier

Price: $69.00 & FREE Shipping. Details
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Book Description

January 7, 2011 3515096949 978-3515096942
English summary: U.S. motorists still consider a diesel car as absurd and preposterous and clearly favor petrol cars, whereas German consumers more frequently favor diesel engines when buying a new car. Previous explanations assumed cost as the major factor responsible for this behavior. Christopher Neumaier shows, however, just how cultural, technological and political factors influence the consumption decision for or against a diesel car, as they significantly shape the public perception of diesel cars. In the U.S., diesel cars are perceived as slow, loud, unreliable and not environmentally friendly. In Germany, on the other hand, they are seen as economical, durable, reliable, environmentally friendly and - recently - also as powerful. The spectrum of the analyzed case studies ranges from single diesel models - such as the first Mercedes-Benz turbo diesel, the VW Golf diesel and diesel cars from General Motors - to the outgoing particle emission cancer risks and the public debate about the greenhouse effect. German text. German description: US-Autofahrer stufen auch heute noch Diesel-Pkw als absurdes Unding ein und favorisieren eindeutig Pkw mit Ottomotor, wohingegen sich deutsche Konsumenten beim Kauf eines Neuwagens immer haufiger fuer ein Dieselauto entscheiden. Bisherige Erklarungsansatze gehen davon aus, dass hierfuer ausschliesslich Kostenargumente verantwortlich sind. Christopher Neumaier zeigt jedoch, wie gerade kulturelle, technologische und politische Faktoren die Konsumentscheidung fuer oder gegen ein Dieselauto beeinflussen, da sie die offentliche Wahrnehmung der Diesel-Pkw massgeblich pragen. In den USA gelten Dieselautos als trage, laut, unzuverlassig und nicht umweltfreundlich; in Deutschland werden sie dagegen als sparsam, langlebig, zuverlassig, umweltfreundlich und mittlerweile auch als leistungsstark wahrgenommen. Das Spektrum der analysierten Fallbeispiele spannt sich von einzelnen Dieselmodellen - wie dem ersten Mercedes-Benz Turbodiesel, dem VW Golf Diesel und den Dieselwagen von General Motors - bis hin zu den von Partikelemissionen ausgehenden Krebsrisiken und der offentlichen Debatte ueber den Treibhauseffekt.

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