From the Hardcover edition.
|Print List Price:||$15.00|
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Random House LLC
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|Length: 290 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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Awesome book on improving our design thinking to escape from the competitive herdPublished 11 days ago by Vishal Jain
This book will make you think. Do you want to revert to average or create a strong distinction on a few attributes? Highly recommended.Published 2 months ago by Glitch
This is the classic over-stretching of a HBR article to sell books. The book can be summarized in "there are three categories of approached to develops brands that are different... Read morePublished 5 months ago by user666
A must read for anyone that works in marketing. Unless you want your marketing efforts to be just like your competitors and in that case don't read it, you're doing just fine.Published 5 months ago by BroLip
"A poetic beacon". NYTimes got it right. This book is mesmerizing, and profound.Published 5 months ago by Yuhang Zhao
original thinker-great bookPublished 6 months ago by Susie Greenwood, former President International Women's Forum
As I am starting a small company in a saturated sector but in a less saturated sub segment I find the book extremely helpful. Read morePublished 6 months ago by martk
Quality writing and easy to read. Not a bore but makes a point. The things we all know but dont say are acknowledged here in simple language.Published 7 months ago by Molly Plank