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This is the classic over-stretching of a HBR article to sell books. The book can be summarized in "there are three categories of approached to develops brands that are different... Read morePublished 3 months ago by user666
A must read for anyone that works in marketing. Unless you want your marketing efforts to be just like your competitors and in that case don't read it, you're doing just fine.Published 3 months ago by BroLip
"A poetic beacon". NYTimes got it right. This book is mesmerizing, and profound.Published 3 months ago by Yuhang Zhao
original thinker-great bookPublished 3 months ago by Susie Greenwood, former President International Women's Forum
As I am starting a small company in a saturated sector but in a less saturated sub segment I find the book extremely helpful. Read morePublished 3 months ago by martk
Quality writing and easy to read. Not a bore but makes a point. The things we all know but dont say are acknowledged here in simple language.Published 4 months ago by Molly Plank
About 70% done and its an easy read. I am genuinely surprised on some of the insight the author gives about Ikea, Bathing Ape, and other brands. Read morePublished 5 months ago by 20andup
Really easy to read, inspirational with simple ideas and a splash of reality when it comes to retail businesses. Highly recomend!Published 6 months ago by Pia