About 70% done and its an easy read. I am genuinely surprised on some of the insight the author gives about Ikea, Bathing Ape, and other brands. Read morePublished 17 days ago by 20andup
Really easy to read, inspirational with simple ideas and a splash of reality when it comes to retail businesses. Highly recomend!Published 1 month ago by Pia
if you've been involved in any aspect of advertising, marketing, or sales for more than a year, YOU CAN SKIP THIS BOOK. Read morePublished 2 months ago by Frankie V.
Deep and fresh insights on being innovative and building strong differentiators. Universally applicable to businesses of all kinds - for profits, non-profits.Published 3 months ago by Occam
This book gives a great view into the world of branding, and how to stand out. Moon discusses how overtime many brands begin to converge with their competition. Read morePublished 4 months ago by Chris Hilger
Terribly written. Way too many words used to describe simple concepts. The author complicates basic marketing principles and makes this book almost unreadable. Read morePublished 6 months ago by Amazon Customer
Brilliant great book with simplistic clarity you would not get everywhere. I love the narrative style of this author aPublished 6 months ago by Andrew
I'm sure Ms. Moon is a brilliant academic, but as I was reading the book, I envisioned myself back in a university class and couldn't wait for the class to end. Read morePublished 10 months ago by Bird watcher