Quality writing and easy to read. Not a bore but makes a point. The things we all know but dont say are acknowledged here in simple language.Published 18 days ago by Molly Plank
About 70% done and its an easy read. I am genuinely surprised on some of the insight the author gives about Ikea, Bathing Ape, and other brands. Read morePublished 1 month ago by 20andup
Really easy to read, inspirational with simple ideas and a splash of reality when it comes to retail businesses. Highly recomend!Published 2 months ago by Pia
if you've been involved in any aspect of advertising, marketing, or sales for more than a year, YOU CAN SKIP THIS BOOK. Read morePublished 2 months ago by Frankie V.
Deep and fresh insights on being innovative and building strong differentiators. Universally applicable to businesses of all kinds - for profits, non-profits.Published 4 months ago by Occam
This book gives a great view into the world of branding, and how to stand out. Moon discusses how overtime many brands begin to converge with their competition. Read morePublished 5 months ago by Chris Hilger
Terribly written. Way too many words used to describe simple concepts. The author complicates basic marketing principles and makes this book almost unreadable. Read morePublished 7 months ago by Amazon Customer
Brilliant great book with simplistic clarity you would not get everywhere. I love the narrative style of this author aPublished 7 months ago by Andrew