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I'm sure Ms. Moon is a brilliant academic, but as I was reading the book, I envisioned myself back in a university class and couldn't wait for the class to end. Read morePublished 2 months ago by veganblank
I had the privilege of listening to Youngme Moon speak. Her presentation energized me and got me to excitedly think about differentiation. Her book delivered on my expectations. Read morePublished 4 months ago by Ren
Youngmee Moon's "Different" was an easy and educational read.
PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring... Read more
Like many marketing books this covers material that has in some way been covered elsewhere. But I still found her take refreshing, including her discussion of marketers in some... Read morePublished 6 months ago by BLC
This book was a real disappointment. There was no mental model or framework provided for assessing companies their marketing strategy or competitive position. Read morePublished 7 months ago by Marc
The book presents a new concept about brand building that I never heard or thought of before. It has certainly connected with me. Read morePublished 8 months ago by Guang Chen
I was intrigued by the subject matter of this book. Once I started reading it, I couldn't put it down. Anyone who is in anyway connected to business will want to read this book. Read morePublished 8 months ago by Andrew Cohen
This book was eye opening for me.
I market for a company in a very competitive industry and Youngme pointed out things that were new to me. Read more