I had the privilege of listening to Youngme Moon speak. Her presentation energized me and got me to excitedly think about differentiation. Her book delivered on my expectations. Read morePublished 1 month ago by Ren
Youngmee Moon's "Different" was an easy and educational read.
PROS: Not too robotic (flows as in conversation) yet structured enough, a lot of examples to bring... Read more
Like many marketing books this covers material that has in some way been covered elsewhere. But I still found her take refreshing, including her discussion of marketers in some... Read morePublished 3 months ago by BLC
This book was a real disappointment. There was no mental model or framework provided for assessing companies their marketing strategy or competitive position. Read morePublished 4 months ago by Marc
The book presents a new concept about brand building that I never heard or thought of before. It has certainly connected with me. Read morePublished 5 months ago by Guang Chen
I was intrigued by the subject matter of this book. Once I started reading it, I couldn't put it down. Anyone who is in anyway connected to business will want to read this book. Read morePublished 5 months ago by Andrew Cohen
This book was eye opening for me.
I market for a company in a very competitive industry and Youngme pointed out things that were new to me. Read more
How do you explain the difference between products and services when really everything is getting more and more alike?! Read morePublished 7 months ago by Bernd Schwentick
in this book Ms. Moon shares her insights and voices her challenge to marketing professionals - Keep your ads FRESH and out of the box !Published 8 months ago by K. McIntyre