Differentiate or Die and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $26.95
  • Save: $9.09 (34%)
FREE Shipping on orders over $35.
Only 16 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Want it tomorrow, April 22? Order within and choose One-Day Shipping at checkout. Details
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: Lightly used item with light wear only. Eligible for discounts under Amazon Prime and Super Saver Shipping. Shipping, service, and returns handled by Amazon.
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Differentiate or Die: Survival in Our Era of Killer Competition Hardcover


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from Collectible from
Kindle
"Please retry"
Hardcover
"Please retry"
$17.86
$9.00 $6.98
Paperback
"Please retry"

Frequently Bought Together

Differentiate or Die: Survival in Our Era of Killer Competition + Positioning: The Battle for Your Mind + The 22 Immutable Laws of Branding
Price for all three: $39.49

Buy the selected items together

NO_CONTENT_IN_FEATURE

Big Spring Books
Editors' Picks in Spring Releases
Ready for some fresh reads? Browse our picks for Big Spring Books to please all kinds of readers.

Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; 2 edition (March 7, 2008)
  • Language: English
  • ISBN-10: 9780470223390
  • ISBN-13: 978-0470223390
  • ASIN: 0470223391
  • Product Dimensions: 9.2 x 6.4 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #254,008 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.

Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even more important.

In this fully updated edition of Differentiate or Die, Jack Trout and Steve Rivkin bring the book in line with all the newest ideas and recent changes in marketing. Trout doesn't pull any punches, taking marketers to task for going the easy route too often—using high-tech razzle-dazzle or advertising sleight of hand to woo customers. The only way to truly differentiate yourself is by marketing the product's uniquely valuable qualities.

Full of practical case studies that show great differentiation in action, including new case studies from Russia and China, Differentiate or Die, Second Edition, shows you how to tap into core differentiating ideas like heritage, market leadership, and being first to emotionally connect customers to your products. In addition, this revision includes new research on brand commoditization, new insight on using buzz to your advantage, a new chapter on differentiating absolutely anything, and a detailed look at the perils of line extension in today's marketplace. These are only a few of the valuable, proven differentiation strategies included in the book, giving you unparalleled insight into one of marketing's most intractable problems.

From the classic "unique selling proposition" approach to the ins and outs of product positioning, this book contains all the best, most effective strategies for differentiating your product from the competition in tight quarters.

Jack Trout is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the nation's most prestigious marketing firms with offices in twenty-two countries. He is recognized as a top marketing guru and is the creator of the revolutionary concept of positioning. He is also the coauthor of the bestselling classic Positioning, among many other titles.

Steve Rivkin is founder of Rivkin & Associates LLC (www.rivkin.net), a marketing and communication consultancy. He is coauthor of five books on marketing and communication strategy and is a frequent speaker at seminars and conferences around the world.

From the Back Cover

Announcing an update of one of the best marketing books of all time.

Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.*

Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around.

Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can differentiate anything using compelling, nonbusiness examples to prove this point.

If you've read the First Edition, you'll probably enjoy this new Second Edition even more. For a full understanding of differentiation today, keep this purple copy on your shelf next to the original red one.

*The editors of Soundview Executive Book Summaries.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.3 out of 5 stars
5 star
9
4 star
2
3 star
3
2 star
1
1 star
0
See all 15 customer reviews
Simply the best Marketing book ever written.
Brian kilpatrick
Differentiate or Die is an excellent read for any business, whether you are just getting started or have been around for a long time.
Jackie Paulson
A good followup read could be the "Blue Ocean Strategy" by Renee Mauborgne.
Jas

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Jackie Paulson on May 4, 2012
Format: Hardcover
Differentiate or Die is an excellent read for any business, whether you are just getting started or have been around for a long time.

If you need motivation to stay on top in the 21st Century than read this book. All you need to do is look into what your competition is NOT doing and DO that! That one thing you do will make a difference and you will beat the competition. Trout & Rivken's book is about the importance of differentiating yourself from your competitors. Trying to be all things to all people is a mistake. Instead, find a niche and focus your efforts there.

Helpful tips for you from the authors include;

1. Take marketing classes that are up to date in the 21st century
2. Promote what makes you special and different from your competitors
3. Do your marketing and competition research before branding
4. It is okay to get help from experts in your field
5. Stay focused on your message and if things get out of hand, go back to your basic mission statement or elevator pitch
6. Never give up or lose your focus

© 2012 Jackie paulson
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 5 people found the following review helpful By Sam on August 13, 2010
Format: Hardcover Verified Purchase
I am a USA local and the products presented are pretty good examples. This is a book on the subject of "differentiation" though, not one on products.
As a person using the material in this book, I hesitate to tell how good it is actually. Because if everyone used this then there would be more competition. But it seems plain, not everyone will get the material so I can use it to my own advantage.
In conjunction with "positioning", this is fundamental material that can be used in a very valuable way in marketing or selling. The book clearly explains how homogeneity comes up short. Bill is like Bob. Jill is like Jane. Etc. Who should I buy from? Read the book and find out. Or better yet, think it's not as the positive reviews say and leave all the opportunity for us. This book should be a secret in boardrooms, but you realize while reading it that it's probably not.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Stephan Uhrenbacher on June 15, 2012
Format: Kindle Edition Verified Purchase
While it is great to be reminded of the value of differentiation,
the author uses a self congratulatory style which contradicts the fact that most of the stuff has been known for a long time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Tina on August 19, 2011
Format: Hardcover
Your company isn't the only game in town, so how can you be competitive and stay in business in this economic environment? Trout & Rivken's book is about the importance of differentiating yourself from your competitors. Trying to be all things to all people is a mistake. Instead, find a niche and focus your efforts there.

They have great suggestions (and warnings) throughout the book:

* If you try to do everything, your brand will lose focus. It will no longer be clear what you are really about.

* Don't be afraid to brag about your accomplishments. Those are a point of differentiation.

* Too much growth can actually be a distraction, moving your focus away from the original message.

* Solid marketing skills and staying open to innovation is a must.

* Think about what makes you different and promote it as a benefit.

Differentiate or Die is an excellent read for any business, whether you are just getting started or have been around for a long time.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Kindle Edition Verified Purchase
Liked all the referencing of well known brands. This book is a must read for all entrepeneurs, CEO's and everyone who can effect a brand.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Ted Whetstone on October 20, 2011
Format: Hardcover Verified Purchase
I'm a big fan of the tenets in this book. The title is obviously dramatic but makes the core point. What we often fail to recognize is that "differentiation" doesn't have to mean creating something that has never been done before.
It DOES, however, mean keep it fresh in the customer's mind which is an elusive cat in itself! The Book on Business from A to Z: The 260 Most Important Answers You Need to Know.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By BK on July 17, 2011
Format: Hardcover
I run marketing for a 500MM+ company and this is a mandatory read that I give someone when I hire them
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Marketing Savvy on January 19, 2011
Format: Hardcover Verified Purchase
The second edition is worth the investment, even if you read the original back in the 90's. Trout's examples are US-centric but then he is a US citizen who's been watching and advising US and other brands for decades. For those in tech sectors who can't apply the B2C examples into B2B practice, read it again. Its all there. Still amazing how so few, marketers have employed these straightforward behavior science principals in their business strategies, still exhibit fear of focus and fail to comprehend the value of the word "only."
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Product Images from Customers

Search
ARRAY(0x9c992480)