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A disciple of the marketing guru Rosser Reeves, who introduced the concept of the "unique selling proposition," Trout relays his vision of what can help you differentiate in blunt, tell-it-like-it-is prose. First he breaks the bad news that product quality, advertising creativity, price advantage, and breadth of product line are rarely successful ways to differentiate your business. Consumers expect the best quality, he says; they don't think it's a bonus. In the same vein, your competitor can slash prices just as quickly as you. After dismissing these common marketing techniques as futile, Trout concentrates on which differentiating ideas will set you apart from the pack: Being first (and staying there), owning a discernible attribute, having a heritage, becoming the preference of a particular consumer group, or even being the most recent arrival in a product arena are just some of these useful differentiates. Though the book's fast and quippy narrative style may leave some readers looking for more substance behind his adamant assertions, Trout's recommendations act as inspirational spurts of energy. A slim manual packed with punchy points, Differentiate or Die won't take you long to read but could make a lasting--you guessed it--difference to the success of your business. --S. Ketchum
Very educational book to read if you're in sales and or marketing.Published 12 months ago by Musiclover
Differentiate or Die is a continuous theme in all of Jack Trout's books. It is a simple concept, but one that most companies and people tend to ignore. Read morePublished on July 27, 2013 by GoHuskers
The relevance of this book in terms of the drive to be competitive, and being easily recognizable through differentiation is what makes it attractive. Read morePublished on May 12, 2010 by Delta
Over the years, since his seminal 'Positioning: The Battle for Your Mind', I've read and learned a lot from Jack Trout's wisdom. Read morePublished on June 13, 2009 by Jon P
Do not waste your time with this book. Initially, it looks intriguing because of the amount of business examples that they use. Read morePublished on August 28, 2008 by just the facts
This is definitely compulsory reading for anyone hoping to survive in todays cluttered market where the consumer is bombarded with similar products!!!!Published on May 20, 2008 by Anthony Bowen
Jack Trout is probably the most entertaining author of marketing books. This one not only entertains, it lays down the fundamentals of differentiating in the marketplace and dives... Read morePublished on December 4, 2007 by Phillip Schwarzmann
I work for a book summary company. One of the books selected for summary is this.
In today's proliferation of products, what sets a product or idea apart is its... Read more
This is a wonderfully written book with one of the best book titles ever. I loved how Jack gets to the point and makes you think about establishing your product. Read morePublished on October 28, 2005 by Michael Nick