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Diffusion of Innovations, 5th Edition
 
 
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Diffusion of Innovations, 5th Edition (Paperback)

by Everett M. Rogers (Author), Everett Rogers (Author) "Getting a new idea adopted, even when it has obvious advantages, is often very difficult..." (more)
Key Phrases: change agent contact, past diffusion research, change agent aides, United States, Third World, Los Angeles (more...)
4.6 out of 5 stars  (26 customer reviews)

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Editorial Reviews
Review
ChoiceThe name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

Technology and CultureA classic work....Full of interesting insights, solid examples, and good common sense.

Journal of CommunicationIncorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.

Engineering Management SocietyHolds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

Review
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

See all Editorial Reviews

Product Details
  • Paperback: 512 pages
  • Publisher: Free Press; 5 edition (August 16, 2003)
  • Language: English
  • ISBN-10: 0743222091
  • ISBN-13: 978-0743222099
  • Product Dimensions: 9.1 x 6.1 x 1.6 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  (26 customer reviews)
  • Amazon.com Sales Rank: #12,757 in Books (See