Customer Reviews

DigiMarketing: The Essential Guide to New Media and Digital Marketing

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2 star:		(1)
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DigiMarketing: The Essential Guide to New Media and Digital Marketing

Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends

I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

It is no doubt that "digimarketing" is increasingly important versus traditional marketing. It is now already "mainstream" as emphasized by the authors. Those marketing professionals who do not pay enough attention to digimarketing will soon find left far behind. And for small business owner like me, this book is extremely helpful. It captures in a very friendly manner everything that I had to read and consolidate from a dozen of other books on the similar topic. I will start implementing what I read right now! Strongly recommended!

Just finished reading DigiMarketing. I found it to be a terrific read --
interesting, informative, and well-organized. The examples and
DigiMarketing best practices were very useful. It's the kind of stuff that
I can refer to when I do my next digital campaign. I also liked the
digital marketing planning framework that was covered in the third section
of the book. That was also very helpful and informative. As a small
business owner, I need this kind of practical information. I hope the
authors will be publishing updated versions of this book in future years.

This book is good for a quick overview of the subject but it's not very practical. The text is bloated with unnecessary clauses and the author could have easily distilled all the lessons into a chapter or two or perhaps even just an outline. Not worth buying, but a book worth borrowing and scanning if you are a newbie and need better understanding of this space.

This book is amazing. It is very informative and well written. The best about it is the way it explains the whole marketing landscape and future trends. As somebody said "We are all digimarketers now, or we should be". It is simple THE guide for New Media and Digital Marketing; it is what its title says. I have read a few book about marketing, but this one outperforms all of them by a long shot.

The only "wrong" (or perhaps good) thing I see is that it doesn't appeals to emotions as "Word of Mouth Marketing" or others. It is more like a text book, but very well summarized. So you'll enjoy it more if you have at least very good marketing fundamentals, but if you don't, you will still enjoy it.

I recommend this book to anyone searching information about Digital Marketing and New Media. It is simply a MUST-HAVE. You will never regret it. BUY IT now!

Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives.

Ok, I specialize in the digital field, but before 2007 it was very rare to hear the term "Digital Marketing" and people used to call it different things based on their application such as "Internet Marketing" or "Online Marketing" etc... I can say that this book has put things in perfect perspeticve and really guided me to make the shift and appreciate the full meaning of "Digital". I really enjoyed it and it deserve 5 stars. I also plan to read it again sometime soon.

Very informative. I recomend this to anyone interested in the future of marketing.

Also check out Marketing With Meaning by Bob Gilbreath. Search MWM4ME for a free chapter!

As a recent college grad, I thank God that this book was recommended to me. You can really separate yourself from the crowd and change your career path. This book is a guide that gives you real examples and will show you how to make a digital plan that works.

Again, I think that this is a detailed guide that will give you ideas that will work.

I recommend this to anyone looking to stand out in marketing. Honestly, superb.

Can I also recommend http://getshifted.tv/ for great free digital tips for the modern marketer.

Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book.

Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject.