Customer Reviews

Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing

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I love this book! Few business books have ever inspired me to buy multiple copies for friends and colleagues but none has ever kept me up at night like this amazing work.

Drawing on the metaphor of Australian nomad culture, the Tarlows weave a web ranging from the implications of intellectual property practices on ALL businesses to the value of co-designing experience and storytelling over passive media. The final chapters on idea communities, social genius, trust and tribalmind are both mind-blowing and hopeful.

Perhaps what I enjoy the most about this book is the tension between future vision and present practicality. In many ways, Digital Aboriginal suggests a way to navigate the future using imagination, ethics and a heightened sense of participation in the world.

I cannot recommend this work highly enough!

Digital aboriginal is a quite different way to see the current business environment. And provides to the readers an innovative vision of the business and economics. It goes more beyond the metaphoras and you feel really as if the companies were as the ancient tribes. I really recommend and congratulate the authors because of their originality and imagination.

Here's the amazing thing about Digital Aboriginal... it was written in 2002! Based on the information gathered through their research, Mikela and Philip actually touched on technology advancements and new businesses that had not even existed yet.

This book is a must read for those of you that would like to understand human behavior and it's impact on how the Internet is changing the world we live in and how we are living in the world. This is a fantastic book.

Mikela and Philip Tarlow invite the reader to deliberate this question by sharing their wisdom and knowledge about the Aboriginal belief in the connectivity of relationships. As a reader, an observer of the story, you will travel through time both past and future, chapter by chapter, experiencing the opportunity to dream about the possibilities of a new business design where ownership ideas are replaced with a regard for creativity and innovation. You are brought to an intersection in time where ideas create a place of order and rules are forever rewritten. You will not be able to resist being part of an evolution of both spirit and thought.

This book is about business and how it is evolving faster than the speed of light. This book will help enlighten you on how and why you must consider technology as the way to enhance and grow your business from the inside out. Your customers expect it, your prospects expect it and your employees will too.

Technology can pave the way to a future you may not have envisioned yet. Hold on to your hats - it's going to be an exciting ride! This book will help you be a part of the POSITIVE side of the inevitable.