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Digital Activism Decoded: The New Mechanics of Change Paperback – June 30, 2010

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Product Details

  • Paperback: 240 pages
  • Publisher: International Debate Education Association (June 30, 2010)
  • Language: English
  • ISBN-10: 1932716602
  • ISBN-13: 978-1932716603
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,687,745 in Books (See Top 100 in Books)

Editorial Reviews


This book is useful for the average reader interested in the phenomenon of digital activism, as well as digital activists like myself. . . . [T]his comprehensive guide to the growing phenomenon that is digital activism will allow us to closely examine our work, our methods and our goals. . . . --Esra a Al Shafei, Director, Mideast Youth

This is excellent work and certainly a much needed contribution. I am glad that someone is writing a serious and an academically neutral piece on digital activism. --Helmi Noman, Researcher, OpenNet Initiative

I hope and expect that this book will inspire the next generation of activist researchers to test the boundaries of their knowledge in a digitally engaged practice that has fairness and justice as its ethical core. --Dan McQuillan, Founder, internet.artizans and Social Innovation Camp

About the Author

Mary Joyce is an internationally recognized speaker, trainer, writer, consultant, and commentator on the field of digital activism. She is the founder of the Meta-Activism Project, which seeks to build a new body of activism strategy that recognizes the radically different communications infrastructure of the digitally networked world. She is also the cofounder of, an organization dedicated to the study and promotion of digital technology by grassroots activists around the world. Mary was the New Media Operations Manager for President Barack Obama s 2008 campaign.

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2 of 2 people found the following review helpful By Antoine RJ Wright on July 7, 2010
Format: Paperback
This review is a copy/paste of the book review done on my site Mobile Ministry Magazine:

One of the nice things about being on an airplane is the time that you get to sit back and engage a good book. There had been a book sitting on my iPad for sometime and the recent trip to the Uplinq Conference gave a good opportunity to not only read it, but to find some things to reflect upon with it. The (e)book is titled Digital Activism Decoded and it was just under 300 pages (PDF) of a realistic look into the tools and realities of digital activism, asking the hard question of if it is really something new, or just an enhancement on older methods with a few electronic wrinkles.

While the book is pretty lengthy and deep in respect towards how the topic of digital activism is covered, I found it refreshing that there were several authors writing throughout the project. Mary Joyce is the primary author and the person who pulled together much of the project, but very quickly after the introduction we are introduced to people such as Trebor Scholz, Brannon Cullum, Katharine Brodock, and many others who lend their specific expertise to paint the picture of the methods and behaviors of activism, and how digital tools have lent their ears and feet to a new generation of activists.

The first section (Contexts: The Digital Activism Movement) sheds light on the transformations happening within activism including the fast-evolving technological infrastructure, computer and social networks, and economic/social/political environmental factors.

The second section (Practices: Digital Actions in the Aggregate dives more into the the matters of ecology and sociology.
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2 of 2 people found the following review helpful By David on April 6, 2011
Format: Paperback
Digital Activism Decoded is an excellent book that gives an amazing overview of how activists are using the digital space to advance causes. The book directly addresses the complexities of this emerging field, discussing the infrastructure of digital activism, practical concerns (measurement, case studies), and some musings on what the future will bring. It's balanced and accessible. If you're looking for an entry point to the subject, I highly recommend it.
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