Torrenzano and Davis blend a compelling narrative, killer anecdotes and page-turning prose into a sober and worrying account of what happens when the darker side of human nature harnesses the connectedness and anonymity of today's web. Their Digital Assassination should be in the hands of anyone who has a good name--or a good business--to protect. (Mike Hayden, former Director, Central Intelligence Agency; former Director, National Security Agency
Digital Assassination provides a compass --as well as a road map-- for navigating the potholes, pitfalls and landmines of our new digital world. It is a must read from every CEO and top executive. (Dick Grasso, former Chairman & Chief Executive Officer, New York Stock Exchange
Do you have a good reputation? Then be sure to protect it by reading "Digital Assassination"
where the authors lay out seven ways you and your company can be irreparably harmed at the speed of a Twitter post. Knowledge is power, so pay heed to the keen and timely advice here. (Charlene Li, Author of Groundswell and Open Leadership, Founder of Altimeter Group
The Net is a reflection of everything good and bad in society, and as such has a dark side. Everyone and every organization needs to manage their reputation and protect themselves when they go online. That's the critical message of Digital Assassination
. (Don Tapscott, best selling author, most recently Grown Up Digital and Macrowikinomics
"Sticks and stones may break your bones, names will ruin your reputation, cost you jobs and contracts, and destroy your career--online they will. Digital Assassination
represents an indispensible--and, let it be said, completely engrossing--manual of self-defense. (Peter Robinson, fellow at the Hoover Institution, founder of Ricochet.com, and former speechwriter to President Reagan)
Digital Assassination is incredibly timely. It unveils Internet attacks by invisible destructive villains, while offering actionable solutions to defend personal reputations and corporate brands. (Michael Jones, Chief Operating Office, Public Broadcasting System (PBS))
From the Inside Flap
"At laser speed, Internet attacks destroy reputations, brands, businesses...even lives."
From false Wikipedia entries to Yelp attacks, obscene fabricated images to Facebook privacy concerns, every CEO and celebrity, small business owner, entrepreneur, physician, lawyer, journalist and politician, parent and child, is at risk of digital assassination.
Two leading advisors to Fortune 500 corporations and public figures look beyond the technology to examine what social media realities, history, pop culture and futuristic science tell us about how to deal with digital assassins.
Richard Torrenzano and Mark Davis predict what the end of privacy will mean for civilization--and provide a course of actions to turn the tables on your would-be assassins. Using vivid stories pulled from history and the headlines, they illustrate the "Seven Swords of Digital Assassination"-- seven distinct forms that digital attackers assume:
- New Media Mayhem--"Gossip Girls" who pushed aside traditional media and balanced reporting
- Silent Slashers--Online damage to your business and reputation by unfelt "cuts"
- Evil Clones-- Confessions to something terrible using your name and image
- Human Flesh Search Engine--Crowd sourcing that inspires instant digital lynch mobs
- Jihad by Proxy--Moneyed interests that engage in "motive laundering" to launch deadly online attacks
- Truth Remix--Spinning a bad fact into something far worse
- Clandestine Combat--The ease with which competitors or enemies simply purloin your secrets
- These "Seven Swords of Digital Assassination" cut and slice at reputations in different ways; each can be devastating, whether singly or in combination.
Torrenzano and Davis explain how these assassins work, and what you can do to minimize, neutralize, and even defeat them using the "Seven Shields of Digital Assassination"-- seven actions to protect your reputation, brand, business or life.In our age of instantaneous global information, Digital Assassination is a savvy, streetwise, utterly entertaining -- and essential -- read.