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5 of 5 people found the following review helpful
5.0 out of 5 stars Useful Cyberspace Tool, January 26, 2012
By 
Andrew Kear (Whitehouse Station, NJ United States) - See all my reviews
(REAL NAME)   
I found this book entitled Digital Assassination similar in content to the Offensive Internet: Speech, Privacy, and Reputation, but a lot easier to understand. The Offensive Internet was written more like a legal brief. Digital Assassination is written like a survival guide to the dangers you and a company's reputation face on the internet. Hackers and nasty individuals can access your personal information and turn it against you. The book points out that these nefarious hackers can even take on your own identity and put words in your mouth. It also warns of putting embarrassing digital information about youself online that could one day be an unflattering clip on YouTube. As the book mentions this could even affect future employment prospects.

At times the book can seen a little over dramatized like those Y2K book scares used over a decade ago. However, the authors give concrete examples of damage done to individuals and companies in cyberspace. The internet has become a battle ground with individuals with an agenda.

One case I remember mentioned in the book concerns General Motors and its Daewoo division in South Korea. Chinese hackers broke in to GM's computer network and stole plans for a car called the Spark. Later, GM executives were shocked when China's Chery car company released a car virtually identical to the Spark. This kind of industrial espionage is unfortunately becoming more common place.

The book also mentions slander as becoming a big problem on the internet. In this digital age many have access to technology that can defame any person or company. It seems big brother is watching and it maybe somebody with a digital camera that can post an unflattering image of you.

The authors have a remedy for many of these problems and they are included in list entitled the Seven swords of Digital Assassination. There are many example of the ruination cyberspace can cause people and organizations alike.

As the book points out the internet is a fabulous technology that can make the world a smaller place, but sometimes the darker elements of human nature find their way into cyberspace. A book like this is a good remedy to this problem.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Great book on how to deal with reputational risk in the era of social media, February 29, 2012
In the 1800s, workers who became known as Luddites protested against machinery that cut the need for their own physical labor, and the name has since become synonymous with opposition to technological progress of any kind.

Today's Luddite would likely protest what the Internet has brought. In fact, the first 200 pages of Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks has enough real-life horror stories to convince a significant number of people that the Internet's technological prowess comes at too high a cost.

Numerous stories in the book describe how the Internet is being used to destroy brands, reputations, and people's well-be­ing. These incidents range from inappropriate use of Facebook and blog postings to bogus Wiki­pedia entries to blatant Internet-based character assassination, and much more. The book familiarizes readers with terms such as "silent slashes," "evil clones," and "jihad by proxy" as the authors describe the "seven swords of digital assassination" that damage entities' reputations.

But the book does more than scaremongering. In chapter 11, the authors write about the "seven shields of digital assassination," or the main ways organizations can protect themselves. The authors go into great detail on how an organization should respond to online attempts at character assassination. Other valuable topics include optimizing reputation and a strategy for digital defense. The authors list many Web sites that can be used to help discover what is being said about an organization or professional on blogs, message boards, and other locations. The authors also provide an effective overview on how entities can use social media to assist in image management.

The original Luddites couldn't stop the industrial revolution, and no one can stop the digital one. The only logical response is to adapt. Just as any business executive would ensure that the company's physical perimeter is secured, so too must today's executive ensure that the company's online presence is secured. For those serious about a way to do that, this book should be required reading.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent reporting and insights about developing and protecting your digital persona, November 20, 2011
The topic of personal branding and online security have been documented by many authors. Only Richard Torrenzano and Mark Davis present information not only about how to develop a branded presence online, but they also give excellent examples and spell out how you can be attacked, how to monitor your reputation, and make sound recommendations to address threats. Readers may be shocked to learn that an offender may not have intentionally meant to harm you, but neither you nor they have control over what happens once something is on the Internet. The authors make it clear that only a fool would choose to be naive about their digital footprint and ignoring the results of searching "your name" is like being an ostrich or worse.

The authors do not leave you gasping in horror. Thankfully they do their best to motivate readers to take action to prevent future threats and counter existing ones. They suggest how to run a diagnostic scan online, what do do with the findings and implement a corrective and preventive plan. Digital Assassination includes strategic advice and tactical how-to's to guard against character assassination and when, where and how to fight if you are maligned.

Know what is really scary and proves how quickly the online social environment is changing? This book was very recently published and Google + is not indexed. Yet another chance for potential challenges as well as opportunities to pro-actively strengthen your online identity and take control before someone does it for you without your permission. Mr. Torrenzano and Mr. Davis, are you already outlining updates for a new edition?
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1 of 1 people found the following review helpful
5.0 out of 5 stars Essential reading for anyone with an online presence, October 25, 2011
By 
Michael S. Dobson (Bethesda, MD United States) - See all my reviews
(REAL NAME)   
It's easy -- appallingly easy -- to assassinate someone's reputation. It used to be that you needed to own a newspaper or some other vehicle to get the word out. Today, the right Twitter feed or Facebook post can quickly go viral. A quick look at any of the fact-checking sites (Snopes, PolitiFact) will show you falsehood after falsehood that's being spread through the digital world. Corrections, if any, lag far behind.

Of course, this is nothing new. The authors show the history of character assassination from ancient Rome to the dawn of the digital age (as a history buff, I found the examples delightful), but show how the rise of modern social media have put these time-honored techniques on steroids.

DIGITAL ASSASSINATION is a surprisingly entertaining read for a book on such a serious topic. Learning how "black hat" assassins can take down a brand or a political enemy may tempt you (it did me) to turn someone into a pile of santorum, but the real meat of the book is in the often laborious but essential process of self-defense, from building defenses to responding to attacks.

If you have any serious online presence, or have enemies (or even practical joking friends), you need the information in this book. I highly recommend it.
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5.0 out of 5 stars A must in today's digital interconnected world., October 7, 2012
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Most of the advice out there focus on teenagers and preventive measures. What I liked about this book is that not only explain the problem very well but it gives you insight on what to do if you already are in hot water. This is paramount for victims that have the idea that there is just no hope; let's not forget the cases where people committed suicide because they where heavily hammered by the internet shamming machine. This book provides strategies to handle many scenarios and it is a good start although you may need to delve deeper in some specific areas or find professional help depending on your case. All in all it is a helpful read that I wish I had read 5 years ago.
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1 of 4 people found the following review helpful
5.0 out of 5 stars A Must Read!, December 21, 2011
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Outstanding!! Torrenzano and Davis have masterfully compiled a must read for anyone concerned with maintaining and protecting a reputation, be it corporate or personal. This is a sobering and insightful look into the new media--and it's incredible ability to damage and destroy if left unchecked. As a parent and as a professional, this book has given me powerful tools to protect against "digital assassination". I highly recommend it.
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1 of 4 people found the following review helpful
5.0 out of 5 stars Remarkable, compelling, scary, November 4, 2011
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This book is a wake up call to anyone who cares about his or her image - famous or not. Today everyone is googled, and what others have written (often anonymously) can hurt you at work, getting a job, getting into college, going on a date, and more. Sometimes you don't even realize what's going on until it's too late. This book helps you recognize what's happening and helps you fight back - with grace and style when needed.

A great and enjoyable read!
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1 of 5 people found the following review helpful
5.0 out of 5 stars Be warned, be wise, November 2, 2011
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This book doesn't mess around. Its message is clear: be vigilant about your reputation, the reputation and goodwill of your business, and most certainly, don't believe everything you read is true. Here, that adage applies to the Internet, and the authors get your attention hard and fast from the beginning with chilling accounts of high-tech, cunning ambushes of individuals and corporations, designed by enemies of the targets to smear reputations and trigger financial loss. The vignettes (some are expanded on in later chapters), are but a prelude to the mission of the authors to make us more thoughtful and wiser about how we use and regard the most powerful medium of communication in human history. They neatly guide the reader through the thicket of the new media in the context of their "Seven Swords of Digital Assassination," which serves as the backbone of the book, providing historical context to modern day events and fleshing out the motivations and tactics of the most sophisticated and egregious attempts at digital assassination. The authors remind us that what is past is prologue: their telling of tactics used by our beloved Founding Fathers compels eerie similarities with today's events.

This book packs it in: direct, no-nonsense reporting, great history, cautionary tales, and the motivating urge to get you out of your armchair to double-check your security settings.
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Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks
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