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Great read for digital marketers. A great place to start in learning about online personas and their actions. Must read.Published 23 months ago by Daniel Dawes
A lot has changed in terms of technology that facilitates buying decisions, but some intrinsic truths remain. Read morePublished on August 18, 2011 by M. H. Hanley
Steve put together the science behind the art of demand gen, marketing and database management as it pertains to marketing and sales. Read morePublished on March 12, 2009 by Michael R. Damphousse
Steven Woods book explains how marketing is playing a role deeper into the buying funnel than ever before what marketers need to think about in order to effectively interpret the... Read morePublished on February 22, 2009 by W. S. Marshall