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Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement Paperback – April 28, 2014


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Product Details

  • Paperback: 232 pages
  • Publisher: Kogan Page (April 28, 2014)
  • Language: English
  • ISBN-10: 0749469951
  • ISBN-13: 978-0749469955
  • Product Dimensions: 9.2 x 6.1 x 0.5 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #696,838 in Books (See Top 100 in Books)

Editorial Reviews

Review

"[P]rovides a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. Digital Branding is a seminal guide that should be considered a mandatory study for anyone charged with corporate responsibilities for advertising and promoting their company's services and/or products."
(Midwest Book Review Library Bookwatch, The Business Shelf)

"[A] solid reference guide to digital strategy...Rowles ties everything together for the CMO or marketing-savvy business owner who must once again confront their digital strategists. ..Approaches digital strategy with an academic rigor, all the while kindly bothering to lay out the primary purpose of digital branding in clear, accessible English."
(Said Hamideh Examiner.com)

"[A] 'must' for any interested in online digital branding opportunities."
(Midwest Book Review California Bookwatch, The Business Shelf)

About the Author


Daniel Rowles
has worked in digital marketing on both the client and agency sides. He is currently a Course Director for the Chartered Institute of Marketing (CIM) and trains on behalf of Econsultancy. He is also a lecturer for Imperial College London. He has been a judge for the CIM Marketing Excellence Awards since 2010. He is also the co-host of the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His company, TargetInternet.com, helps clients of all types to use digital marketing more effectively, including the BBC, Vodafone, Mastercard, Aviva and Warner Brothers.

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Joseph Annaruma on July 16, 2014
Format: Kindle Edition
This was one of the more comprehensive, and straight-forward guides on marketing, and digital branding that I have read thus far. This title will be an invaluable tool for many of our patrons starting their own online, or brick and mortar business. In addition, there are more than a few guidelines that are equally valuable to a library or other public institution that wishes to strengthen its outreach skills, as well as assess its efforts. Highly recommended for those who need help working in the ever-changing world of social media.
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1 of 1 people found the following review helpful By E. King on July 20, 2014
Format: Paperback
Although written 'with a British accent', this is perhaps the MOST approachable, down-to-earth book on this subject you're likely to find. Practical, supported by relevant examples, and actionable, this book can give you an essential 'leg up' in today's marketplace.
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