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7 of 11 people found the following review helpful:
5.0 out of 5 stars Great New Internet Marketing Book
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an...
Published on January 16, 2001 by Mark T Jones

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1 of 1 people found the following review helpful:
3.0 out of 5 stars Digital Business book review
I purchased this book as a requirement for a college class. This book is very outdated but gives some good basic information. I would not recommend this book unless it is a required reading. Look for something that is more current regarding technology.
Published on September 6, 2009 by Cathy Agapetus


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1 of 1 people found the following review helpful:
3.0 out of 5 stars Digital Business book review, September 6, 2009
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This review is from: Digital Business: Concepts and Strategies, 2nd Edition (Paperback)
I purchased this book as a requirement for a college class. This book is very outdated but gives some good basic information. I would not recommend this book unless it is a required reading. Look for something that is more current regarding technology.
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7 of 11 people found the following review helpful:
5.0 out of 5 stars Great New Internet Marketing Book, January 16, 2001
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Mark T Jones (Blacksburg, VA United States) - See all my reviews
I recently purchased this book and have found it to be extremely helpful in understanding the intersection of marketing and the Internet. I am a computer engineer trying to better comprehend the world of business. This book provides both theoretical and practical insights that have been extremely useful. The book is very well written in a style that is accessible to an outsider, yet covers the topics in significant depth.
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Digital Business: Concepts and Strategies, 2nd Edition
Digital Business: Concepts and Strategies, 2nd Edition by Eloise Coupey (Paperback - September 19, 2004)
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