Digital Color and Type (Working With Computer Type) [Hardcover]

Rob Carter (Author)

Book Description

Series: Working With Computer Type | Publication Date: May 2002

Digital Type and Colour explains how to work effectively on screen by mastering the fundamental principles of traditional typography: type and colour. The book opens with a through examination of the basics of type, colour and traditional typographic rules. It then explores how those rules can be broken to achieve new and innovative design. A wide variety of fully illustrated academic and professional case studies reveal the rationale behind the work profiled. This is a useful reference book that provides graphic designers with a fresh set of possibilities for screen work.

Editorial Reviews

About the Author

Rob Carter teaches typography and visual communication at Virginia Commonwealth University. His design work has been exhibited at the American Institute of Graphic Arts, New York Directors' Club, the Society of Typographic Arts and elsewhere. He is the author of American Typography Today, and co-author of Typographic Specimens: The Great Typefaces, and the classic Typographic Design: Form and Communication.

Product Details

• Hardcover: 289 pages
• Publisher: Rotovision (May 2002)
• Language: English
• ISBN-10: 2880466881
• ISBN-13: 978-2880466886
• Product Dimensions: 10.7 x 7.9 x 1.1 inches
• Shipping Weight: 2.7 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,634,063 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

4.0 out of 5 stars Aimed at graphic designers, but still useful for web dev, June 28, 2002

By 

"kattikatt" (Oslo, Norway) - See all my reviews

This review is from: Digital Color and Type (Working With Computer Type) (Hardcover)

This book starts off with a brief introduction to type, colour theory and factors which influence legibility. Then there is a rather large section with examples of different combinations of background and foreground hue, value and saturation, with comments about what works, and why. There are sections on both obeying and breaking basic typographical rules. Lots of well commented examples in the last section of the book. I liked this book. It has a nice layout, and insightful comments. The examples are good, but print-based. Still, as an introductory book to colour, type and legibility, it could prove useful to web developers as well.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Very well done! Way to engage the reader!, October 25, 2004

By 

Davis Hammon (St. George, UT) - See all my reviews
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Amazon Verified Purchase

This review is from: Digital Color and Type (Working With Computer Type) (Hardcover)

I love this book because as I 'journey' through it's pages it becomes a living testimant to what he is teaching. He plays with the layout of the text in a playful yet informative and engaging way.

Another thing is his obvious preference for 'teach by example'. Instead of trying to force the reader to wade through miles of bla, bla text he drops that approach entirely. Instead, the reader is granted endless exposure to examples and graphics.

Also, I'm impressed by the way he's formulated his literature. Even though the book is about the visual side of life he's able to bring the information alive in constantly conjuring up visuals as one reads through the book.

Overall, very informative and educational in a fun engaging sort of way. Nicely done!

2 of 2 people found the following review helpful:

5.0 out of 5 stars Really enjoyed the indepth resources within this volume, October 13, 2002

By 

Greg Reyes DVCreations (Berkeley,CA) - See all my reviews

This review is from: Digital Color and Type (Working With Computer Type) (Hardcover)

I have enjoyed reading this book and applying the different techniques on various Motion Graphic Video Productions. I highly recommend buying this book!

Greg Reyes / Producer / DVCreations.tv