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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things Paperback – February 4, 2016
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Top Customer Reviews
The best way to use this book is identify a customer problem or job that you want to solve for. Read the book and think about how the concepts change your thinking and how they might apply to your situation. Then use some of the examples and summaries for your specific situation. I have done this in several workshops and find that without fail participants come away with new ideas and insight.
And finally - contact the author. Dr. Norton is affable and approachable and would love to help you.
After reading this book in January of 2016, I now consider it required reading for marketers as they implement plans developed in the last few months and as they look to grow business in the future. Author Dave Norton shows compellingly the importance of Digital Context--understanding, participating in, and improving the context in which consumers live in the digital world.
Through the lens of Digital Context, a lot of the jargon you hear (the internet of things, the visual web, the future of digital, the future of wearable technology), becomes clear and relevant. For consumers, the technology and digital experiences coming up are exciting. But for us as businesspeople, there's a lot of pressure on us to see into the future and be ahead of the "next big thing." The experiences, analyses, and learnings Dave Norton shares give you an incredible head start.
Overall, this is an enjoyable and inspiring book, and I will be referring back to it often!
Most Recent Customer Reviews
This book is amazing! Dave Norton takes you on a journey focused on strategically connecting with consumers in the digital age. Read morePublished 4 months ago by mama123
Dave has again captured the critical nuances to help us understand the ever changing consumer relationship. Read morePublished 4 months ago by Amazon Customer
From the very beginning starting with "A Watch Is Not A Watch" Dave Norton has written an indispensable book for today's marketers and brand strategists to help us navigate... Read morePublished 4 months ago by Jim Mc
Many companies today struggle with how to effectively engage with digital consumers. They'll start with redefining their segmentation ("maybe we need to better engage with... Read morePublished 5 months ago by Customer1138