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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things Paperback – February 4, 2016

5 out of 5 stars 11 customer reviews

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Editorial Reviews

About the Author

For over twenty years, Dave has led research and strategy work for clients around the world. Dave founded the Digital Collaboratives in 2013 to help companies collaborate in conducting research about consumers and the impact of digital in their lives. Because of his research and thought leadership, he is one of the youngest recipients of Brigham Young University’s highest award for honored alumni. Dave has lectured at Harvard, Columbia Business School and at Fortune magazine’s annual summits. He has taught at Brigham Young University, the University of Minnesota, and Minneapolis College of Art and Design. Since 2005, Stone Mantel has guided hundreds of brand experience leaders in creating meaningful brand experiences.
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Product Details

  • Paperback: 238 pages
  • Publisher: BookBaby (February 4, 2016)
  • Language: English
  • ISBN-10: 0996941401
  • ISBN-13: 978-0996941402
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,058,037 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Kindle Edition
This book really takes marketing strategy to the next level. The idea of targeting and developing a value proposition off modes instead of demos is a very intriguing concept. This book challenges marketers to rethink traditional approaches to defining a target market and segmentation and consider a new doctrine for value exchange. I am excited to share the learnings that I have received from this book with my marketing colleagues and hope to be able to implement Digital Context 2.0 in my work. Thanks for being a visionary David!
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Format: Kindle Edition
This is an excellent read for digital marketers and strategists. The book quantitatively explains why consumers are ok with sharing data/information in some instances, but feel creeped-out in others. Great read.
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Format: Kindle Edition
Jobs, Modes, Queues - key concepts for better understanding how consumers navigate the digital fog of our modern world. This book is a digital reality primer to let you explore how to better serve your customers and ultimately grow your business. Rooted in the fundamentals of identifying the 'job to be done' or the 'problem to be solved', these lessons provide tools to refine your strategy and approach.

The best way to use this book is identify a customer problem or job that you want to solve for. Read the book and think about how the concepts change your thinking and how they might apply to your situation. Then use some of the examples and summaries for your specific situation. I have done this in several workshops and find that without fail participants come away with new ideas and insight.

And finally - contact the author. Dr. Norton is affable and approachable and would love to help you.
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Format: Kindle Edition
Dave is always ahead of the curve and this quick read was packed full of insightful concepts about customer engagement. He does a good job of helping business owners realize the difference between generating content and cultivating relationships. The section about "creepy data" is a good reminder why we should always respect our customer's space and place and never exploit the relationship.
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Format: Kindle Edition
This is a very timely and well thought-out book. If you are looking for a guide to help differentiate your digital brand, I'd recommend getting a copy. Well done!
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Format: Kindle Edition
Stay ahead of the next big thing
After reading this book in January of 2016, I now consider it required reading for marketers as they implement plans developed in the last few months and as they look to grow business in the future. Author Dave Norton shows compellingly the importance of Digital Context--understanding, participating in, and improving the context in which consumers live in the digital world.

Through the lens of Digital Context, a lot of the jargon you hear (the internet of things, the visual web, the future of digital, the future of wearable technology), becomes clear and relevant. For consumers, the technology and digital experiences coming up are exciting. But for us as businesspeople, there's a lot of pressure on us to see into the future and be ahead of the "next big thing." The experiences, analyses, and learnings Dave Norton shares give you an incredible head start.

Overall, this is an enjoyable and inspiring book, and I will be referring back to it often!
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