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Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself Hardcover – October 20, 2015

4.8 out of 5 stars 19 customer reviews

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Editorial Reviews

Review

“With deep insights and strong take-aways, this is the playbook for surviving and prospering during the continuing digital revolution.” – Terry Jones, founder Travelocity.com, founding Chairman Kayak.com

“As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy; understanding and leading the required change is hard. Digital to the Core is a book that will help leaders find their pathways to success.” – Don Tapscott, author of Wikinomics and, with Alex Tapscott, the forthcoming Blockchain Revolution

"Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. Digital to the Core lays down a solid framework with actionable takeaways for leaders to drive this change." – Glenn Morgan FBCS, Head of Digital Business Transformation, International Airlines Group.

"If the digital revolution has not yet hit your business, it soon will do. The authors argue the case for not just navigating digital business, but for embracing it and offer helpful frameworks for all senior executives in rising to the challenge." – Michael Earl, Emeritus Professor of Information Management, Oxford University

“It’s too late to catch up with digital, but it’s a great time to leapfrog. This book gives you practical clues about which way to jump.” – Bob Johansen, author and Distinguished Fellow, Institute for the Future, Palo Alto, CA

“Using the power of technology, the internet and the internet of things new competition pops up from the most unexpected corner, requiring traditional companies to reinvent themselves to survive. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business.” – Sabine Everaet, Europe Group CIO, The Coca-Cola Company

“In Digital to the Core, the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics.” – Rob Carter, CIO, FedEx Corporation

About the Author

Mark Raskino is a Distinguished Analyst and Gartner Fellow in Analyst in Gartner’s Digital Business Leadership research team. Mr. Raskino works primarily with CIOs and CEOs. He covers business and technology macro trends and their implications for business strategy and technology management. Mr. Raskino’s research includes Gartner’s Annual CEO Survey, CIO Resolutions and CEO Resolutions. He is co-author with Jackie Fenn of Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Harvard Business Review Press, 2008) and is an accomplished and frequent keynote speaker.


Graham Waller is a Vice President and Analyst in Gartner’s Digital Business Leadership research team. Mr. Waller works primarily with CIOs and executive-level digital leaders with emphasis on contemporary leadership and realizing business value via technology. He is a coauthor of the The CIO Edge: Seven Leadership Skills You Need to Drive Results (Harvard Business Review Press, 2010). Waller is also coauthor of Gartner’s 2014 CIO Agenda: "Taming the Digital Dragon" and the 2015 CIO Agenda: "Flipping to Digital Leadership." Additionally, he serves as faculty member on Gartner’s CIO Academy and is a sought after speaker.
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Product Details

  • Hardcover: 240 pages
  • Publisher: Bibliomotion (October 20, 2015)
  • Language: English
  • ISBN-10: 1629560731
  • ISBN-13: 978-1629560731
  • Product Dimensions: 6.1 x 0.9 x 9.1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #91,234 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Now is the time for CEO action on a comprehensive digital transformation agenda that will result in a strategic competitive advantage. Raskino and Waller, two experienced Gartner senior analysts, believe that one of the greatest ongoing challenges that executives will face is convincing their organizations to take a progressive path toward a digital-enabled future.

Every business, no matter how long they’ve been in existence, has the opportunity to digitally remaster their business model -- and their associated products and services. The book is about the process of forward-thinking renewal. The authors provide a pragmatic framework for savvy leaders to remap their industry, remodel their enterprise and also remake themselves.

They describe a ‘Resolution Revolution’ macro force -- it’s the effect of being able to sense what’s happening within your domain, with greater fidelity and detail, then proactively working to understand and harness the key things that are likely to lead to your desired business outcomes.

They support all their research findings with insightful data points. Case in point: a recent Gartner survey found that CEOs expect their revenues attributable to digital products, marketing and sales will double from an average of 21 percent in 2014 to reach 42 percent by 2017.

Each chapter concludes with ‘Actionable Takeaways’ that offer guidance that everyone would surely appreciate. One point from their assessment stands out -- the companies that are typically forcing disruptive change most often do not come from within the affected industry.

Why does this happen?
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Format: Hardcover
Some revolutions happen so quickly, so completely and so permanently that it becomes difficult to imagine what life was like before the revolution took place. So it is with the 'Internet of Things'. We are at a point in history where massive transformation in the every day realities of how we connect to the world will transform our basic assumptions about the role and functions of managers in organisations of every shape and size.

In 'Digital to the Core' Graham Waller and Mark Raskino have put together an accessible approach for managing in revolutionary times. Not only is this based upon sound empiirical research from a world leader in innovative thinking, but it also sets out a clear agenda and process for managers seeking to take a lead in their own organisation's future.

As a UK based academic, I have tested the concepts of Digital to the Core through my working with next generation leaders and senior managers in my teaching practice. The feedback from these students (all practicing managers and leadership professionals in their own right) has been consistently positive and full of praise - we make assumptions that just because the information revolution continues to gain momentum around us in the 21st Century, that somehow it is obvious what the implications are for managers and leaders and what they must do now to prepare for the future. However, the reality is that many are woefully prepared for the changes to come, because so little of conventional management education pays any attention to the transformative nature of information as a strategic resource. Fortunately Waller and Raskino put forward a truly usable framework for taking on the future with confidence and clarity.

An excellent read, a powerful and practical prescription for anyone wishing to future-proof managers and leaders in the 21st Century!
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Format: Hardcover
"Digital to the core" is a chance to learn from one of the world's best Gartner Fellows.

Today's business models have shelf-life. As value chains disaggregate, Digital is redefining the business models by leveraging disruptive technologies (cloud, mobile, analytics). Competitors are emerging from unknown players.

"Digital to the Core" offers a framework to assess the impact of digital disruption on your industry and your company.

In "Digital to the Core" authors explain the digital trends reshaping the business models and why your personal leadership plays a vital role to bring everyone along on the digital journey.

The book has four parts.

1. Introduction

- Plan for a whole new level of change-it's called digital business

- Take an outside-in view to get the right perspective.

- Assess the three key forces at work to exploit them to your advantage.

- Address change at three levels to make deep rather than superficial progress.

- Apply the digital-to-the-core framework to stay oriented.

2.  Remap your industry.

- Identify and work on all three tipping points key to industry.

- Don't underestimate the nonlinear pace of technology change.

- Evaluate cultural acceptance, balancing new value proposition against the "creepy line".

- Innovate because of, or in spite, of regulation.

- Nudge one of the three tipping points in your favor.

3. Remodel your enterprise.

- Revisit what is core, balancing the risks of action and inaction.

- Involve every C- level leader, with no exceptions. Digital can't be a silo.
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