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Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself Hardcover – October 20, 2015
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As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy; understanding and leading the required change is hard. Digital to the Core is a book that will help leaders find their pathways to success.” Don Tapscott, author of Wikinomics and, with Alex Tapscott, the forthcoming Blockchain Revolution
"Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. Digital to the Core lays down a solid framework with actionable takeaways for leaders to drive this change." Glenn Morgan FBCS, Head of Digital Business Transformation, International Airlines Group.
"If the digital revolution has not yet hit your business, it soon will do. The authors argue the case for not just navigating digital business, but for embracing it and offer helpful frameworks for all senior executives in rising to the challenge." Michael Earl, Emeritus Professor of Information Management, Oxford University
It’s too late to catch up with digital, but it’s a great time to leapfrog. This book gives you practical clues about which way to jump.” Bob Johansen, author and Distinguished Fellow, Institute for the Future, Palo Alto, CA
Using the power of technology, the internet and the internet of things new competition pops up from the most unexpected corner, requiring traditional companies to reinvent themselves to survive. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business.” Sabine Everaet, Europe Group CIO, The Coca-Cola Company
In Digital to the Core, the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics.” Rob Carter, CIO, FedEx Corporation
About the Author
Graham Waller is a Vice President and Analyst in Gartner’s Digital Business Leadership research team. Mr. Waller works primarily with CIOs and executive-level digital leaders with emphasis on contemporary leadership and realizing business value via technology. He is a coauthor of the The CIO Edge: Seven Leadership Skills You Need to Drive Results (Harvard Business Review Press, 2010). Waller is also coauthor of Gartner’s 2014 CIO Agenda: "Taming the Digital Dragon" and the 2015 CIO Agenda: "Flipping to Digital Leadership." Additionally, he serves as faculty member on Gartner’s CIO Academy and is a sought after speaker.
Top Customer Reviews
Every business, no matter how long they’ve been in existence, has the opportunity to digitally remaster their business model -- and their associated products and services. The book is about the process of forward-thinking renewal. The authors provide a pragmatic framework for savvy leaders to remap their industry, remodel their enterprise and also remake themselves.
They describe a ‘Resolution Revolution’ macro force -- it’s the effect of being able to sense what’s happening within your domain, with greater fidelity and detail, then proactively working to understand and harness the key things that are likely to lead to your desired business outcomes.
They support all their research findings with insightful data points. Case in point: a recent Gartner survey found that CEOs expect their revenues attributable to digital products, marketing and sales will double from an average of 21 percent in 2014 to reach 42 percent by 2017.
Each chapter concludes with ‘Actionable Takeaways’ that offer guidance that everyone would surely appreciate. One point from their assessment stands out -- the companies that are typically forcing disruptive change most often do not come from within the affected industry.
Why does this happen?Read more ›
In 'Digital to the Core' Graham Waller and Mark Raskino have put together an accessible approach for managing in revolutionary times. Not only is this based upon sound empiirical research from a world leader in innovative thinking, but it also sets out a clear agenda and process for managers seeking to take a lead in their own organisation's future.
As a UK based academic, I have tested the concepts of Digital to the Core through my working with next generation leaders and senior managers in my teaching practice. The feedback from these students (all practicing managers and leadership professionals in their own right) has been consistently positive and full of praise - we make assumptions that just because the information revolution continues to gain momentum around us in the 21st Century, that somehow it is obvious what the implications are for managers and leaders and what they must do now to prepare for the future. However, the reality is that many are woefully prepared for the changes to come, because so little of conventional management education pays any attention to the transformative nature of information as a strategic resource. Fortunately Waller and Raskino put forward a truly usable framework for taking on the future with confidence and clarity.
An excellent read, a powerful and practical prescription for anyone wishing to future-proof managers and leaders in the 21st Century!
Today's business models have shelf-life. As value chains disaggregate, Digital is redefining the business models by leveraging disruptive technologies (cloud, mobile, analytics). Competitors are emerging from unknown players.
"Digital to the Core" offers a framework to assess the impact of digital disruption on your industry and your company.
In "Digital to the Core" authors explain the digital trends reshaping the business models and why your personal leadership plays a vital role to bring everyone along on the digital journey.
The book has four parts.
- Plan for a whole new level of change-it's called digital business
- Take an outside-in view to get the right perspective.
- Assess the three key forces at work to exploit them to your advantage.
- Address change at three levels to make deep rather than superficial progress.
- Apply the digital-to-the-core framework to stay oriented.
2. Remap your industry.
- Identify and work on all three tipping points key to industry.
- Don't underestimate the nonlinear pace of technology change.
- Evaluate cultural acceptance, balancing new value proposition against the "creepy line".
- Innovate because of, or in spite, of regulation.
- Nudge one of the three tipping points in your favor.
3. Remodel your enterprise.
- Revisit what is core, balancing the risks of action and inaction.
- Involve every C- level leader, with no exceptions. Digital can't be a silo.Read more ›
Most Recent Customer Reviews
Very good reading and thought provoking. Recommended for all levels of management.Published 2 months ago by Carol O
That digital is fundamentally reshaping business is no longer in doubt - the only question now is will you and your leadership style survive. Read morePublished 2 months ago by B L Abbate
Fantastic deep dive into how global business is evolving, given the pace at which technology is being developed / leveraged, and information is being generated / exposed. Read morePublished 2 months ago by Amazon Customer
Leadership is essential to successfully navigating the complex and often confusing changes unleashed by the transition to Digital Business. Read morePublished 3 months ago by George Hallenbeck
Gartner makes the case that every company is a technology company and provides a solid roadmap for how leaders and organizations should transition to a digital model.Published 4 months ago by Robert Wagner
Raskino and Waller tackle the question executives are pondering most about what digital means to their organizations. Read morePublished 5 months ago by Amazon Customer
Well, for all those indecisive ones, contemplating whether they can just sit through this 'all-digital-mumbo-jumbo' mantra; the authors give a simple answer: 'Go Digital or Go... Read morePublished 5 months ago by Tom J.