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Dr Axel Bruns is an ARC Future Fellow and Professor in the Digital Media Research Centre at Queensland University of Technology in Brisbane, Australia, and was a Chief Investigator in the ARC Centre of Excellence for Creative Industries and Innovation (http://cci.edu.au/). He is the author of Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage (2008) and Gatewatching: Collaborative Online News Production (2005), and a co-editor of Twitter and Society (2014), A Companion to New Media Dynamics (2012) and Uses of Blogs (2006). Bruns is an expert on the impact of user-led content creation, or produsage, and his current work focusses on the study of user participation in social media spaces such as Twitter, especially in the context of acute events. His research blog is at http://snurb.info/, and he tweets at @snurb_dot_info. See http://mappingonlinepublics.net/ for more details on his current social media research. Bruns leads the QUT Social Media Research Group (http://socialmedia.qut.edu.au/).