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Digital Disruption: Unleashing the Next Wave of Innovation Hardcover – February 26, 2013
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“As James McQuivey says, ‘Digital disruption is not only a possibility for your company’s future but the only possibility.’ Once you accept that premise, decisions that previously seemed courageous or outrageous will instead appear to be rational and inevitable. James offers a road map for business leadership in the digital age that is thoughtful, inspiring, and liberating.”—Baba Shetty, CEO, The Newsweek Daily Beast Co.
“There is a powerful change happening in the way we consume and process information. It’s a democratizing force that is drowning out the oligarchy of media who have told us what’s important and what to think. It is incumbent upon all of us to master this new method—and to take the power into our own hands. James’s book is an important step in that direction.”—Cory Booker, mayor, Newark, New Jersey, and co-founder, #waywire
“In Digital Disruption, James McQuivey persuasively demonstrates how to shift your mind-set by thinking and acting ‘disruptively’ in order to drive radical change to best meet the future needs of your consumers."—Markus Dohle, chairman and CEO, Random House
“As McQuivey vividly shows, advances in hardware and software have totally changed the way we do business and the way we live. This valuable book helps business leaders join this accelerating revolution and transform their relationship with customers.”—Kevin Rollins, former CEO, Dell, Inc.
“Technology disruption used to affect other people, not you. No longer. This is a frightening and useful manifesto about how the rapid changes in technology are going to overturn every corner of the world as we know it—and how you can take advantage of that.”—Seth Godin, author of The Icarus Deception
“Many Fortune 500 companies that existed three decades ago are now gone. If your company is to survive the next decade, read this book ASAP to learn how to innovate faster, better, and cheaper—or else, you will succumb to digital disruption.”—Navi Radjou, coauthor of Jugaad Innovation and From Smart To Wise
"In his new book, James makes a compelling argument to think beyond change for change's sake and instead focus on giving customers what they truly want. This book is a must-read for anybody who wants to succeed in the next era of consumer technology."—Jim Lanzone, President, CBS Interactive
“James McQuivey issues a provocative mandate for business—disrupt yourself or be victimized by legions of innovators with widespread access to low-cost digital technologies. He not only describes the digital disruptor’s handbook, he provides many examples on how disruptors create deeper, more sustaining connections with customers. The book is both smart and practical.”—Scott E. Howe, CEO and President, Acxiom
“Disrupting healthcare as an industry has become a national imperative. Forrester’s book, brilliantly analyzing the anatomy of disruption, is just what the doctor should have ordered.”—Roy Shoenberg, MD MPH, CEO/Founder, American Well
About the Author
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Top Customer Reviews
McQuivey's central premise is that if people plus infrastructure equal disruption, then digital innovators plus digital infrastructure equals digital disruption. The rest of the book focuses on what these digital disrupters are, the tools they use and how you can become a digital disrupter. This is more of an innovation book than one based on applying digital technology to business.
McQuivey uses a number of individual and company examples to illustrate what it means to be disruptive from FerroKin, Disney, FitNow among others. McQuivey uses these observations to illustrate the concepts of digital disruption across three sections:
Part 1: What is digital disruption?
Part 2: Adopt a digital disruptor's mindset?
Part 3: Behave like a digital disruptor?
Part 4: Disrupt yourself now.
The book focuses on management and business tools to answer these questions. Overall these techniques re-iterate and update customer focused tools and techniques.
Digital disruption is the ability to create value by meeting customer needs at a lower cost, with faster development times and a greater impact on the customer experience than anything that came before.Read more ›
While I think the proposed approach can be used by any company to generate ideas, the author is most excited and passionate about businesses using it to build digital bridges to consumers who, with each passing generation, will increasingly be leading more and more digitally-centric lives, and, therefore, be predisposed to looking for values in the digital world. According to the author, with the availability of so many digital tools and infrastructures that can now be harnessed for the creation of such values at minimal or very reasonable costs, businesses that fail to seize disruptive opportunities in the digital world will quickly become irrelevant.
The advice given in this book on how to seize digitally disruptive business opportunities is at a very high level and will likely only help you get started in the right direction. What "adjacent possibilities" really mean and how they can be differentiated from the merely "incremental innovation opportunities" require more definition, discussion, and/or illustrative examples. That innovation initiatives cannot succeed without top-down support is mentioned, but I feel not further addressed adequately. Finally, although execution is important, there is not a whole lot of discussion about pitfalls and mistakes to avoid beyond the repeated emphasis on the importance of having "the right mindset."
Instead of asking "How can we make a new product that we can successfully sell?" the disruptor asks: How can we give people something they really want - where that "something" is a broader view of the offering that includes value elements and "experiences" beyond the product itself, limited only by the "adjacent possible" rather than by any company's too-limiting self-concept of what it does and doesn't do.
"To become a digital disruptor [and, as the book notes, that's where all companies should be headed], you have to be obsessed with finding more ways to meet more consumer needs more quickly than before."
And that's done by leveraging the "four fundamental human needs": Comfort, Connection, Variety, and Uniqueness.
Then go outside-in and ask what's the NEXT thing your consumer needs? The consumer is at the center of what becomes more than a product - it's a product experience.
Lots of thoughtful ideas are in this book, and the mindset is immensely valuable to any business that thinks in products or services rather than the consumers who use them, the experiences which will capture their attention and engagement, and the things they are likely to want next - no matter whether or not it's what you think you're making today.
Most Recent Customer Reviews
McQuivry definitely has some interesting theories and perspective on the digital transformation that the economy and many companies are going through. Read morePublished 1 month ago by Glenn GC
I typically find books of this sort to be a bit dry or out of touch, and that can't be said for this great take on the disruption brought into the business world by rapidly... Read morePublished 1 month ago by Andrew Coffman
“Digital Disruption” by James McQuivey of Forrester Research is most often the first book I recommend to client executives preparing for digital journeys at their organizations. Read morePublished 5 months ago by Ramana V. Metlapalli
Good book here. A little repetitive but I find most all business books are this way. Good content and applicable concepts to modern marketing.Published 9 months ago by Joshua M. Rowland
An absolute must if you are to survive in business over the next 5 years. The magnitude, scale and pace of this disruption surpasses anything most of us have seen in our lifetime. Read morePublished 11 months ago by Joseph T. Logan
Clear comparisons between the winners and losers in business and industry going forward.
But, more importantly, describing the clear differences in how the winners in... Read more
The examples of innovations enabled by digital resources were sound, but seemed limited. Too much of the book was based on the authors experience or a few cases and, so, fell short... Read morePublished 14 months ago by Windblst
Digital tools allow digital disruptors to come at you from all directions—and from all ages, backgrounds, and nationalities; your competitors probably won’t come from within your... Read morePublished 14 months ago by John Gibbs
Into computers for many years,
I have found the book interesting.
*Yes, the book makes you think where
we are and where we are headed!