Digital Drawing: Print and Web Graphics Using FreeHand [Paperback]

David Bergsland (Author)

Book Description

Publication Date: September 16, 1999 | ISBN-10: 0766816397 | ISBN-13: 978-0766816398 | Edition: 1

Digital Drawing with FreeHand takes a version-free approach to giving the user practical knowledge and skills for using FreeHand in a real-world work environment, whether it's print, web or PDF multimedia. The primary focus of the book is to teach skills that add value to the digital publishing professional. FreeHand in a real-world work environment, whether it's print, web or PDF multimedia. The primary focus of the book is to teach skills that add value to the digital publishing professional. FreeHand is presented within an environment that uses QuarkXPress, PageMaker, or a WYSIWYG website creation program. The book is written in a clear and easy-to-understand style. It also provokes thought and discussion. It is flexible and may easily be tailored to the needs of specific users in specific situations. The entire gamut of options offered by FreeHand is discussed with critical commentary on what works and what does not. All of the coursework can be taught in a traditional classroom setting or online.

Editorial Reviews

About the Author

David Bergsland is the owner of Bergsland Design, a graphic design and Macintosh software consulting firm through which he develops online instruction in digital publishing for his private school, Pneumatika Online School. A successful author who is frequently invited to speak to local and regional professional groups, David is currently Head Instructor of Commercial Printing and a curriculum designer at the Albuquerque Technical Vocational Institute in New Mexico where he has been instrumental in bringing TVI's Commercial Printing program into the "Digital Age".

Product Details

• Paperback: 368 pages
• Publisher: Delmar Cengage Learning; 1 edition (September 16, 1999)
• Language: English
• ISBN-10: 0766816397
• ISBN-13: 978-0766816398
• Product Dimensions: 9.2 x 7.3 x 0.6 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #3,060,230 in Books (See Top 100 in Books)

More About the Author

Born in New York, raised in Stillwater, Minnesota, enlisted in the Air Force (1963) became B&W photographer, was graduated with a BFA in Printmaking from the University of Minnesota in 1971, worked as a graphic designer from 1967, an art director from 1983, a printing instructor from 1991, a font designer from 1994, and an author from 1995. Wrote several textbooks on digital publishing, graphic design, and typography. Has written a couple Christian political thrillers. Is now writing scripture teachings. His current best seller is "Practical Font Design".
It's been a real joy to be working on my own. I can finally express my convictions, responsible only to you, my readers, and my God.

Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful:

5.0 out of 5 stars A Masterwork for Digital Illustration!, October 23, 1999

By 

Denise T. Daniels (Albuquerque, N.M.) - See all my reviews

This review is from: Digital Drawing: Print and Web Graphics Using FreeHand (Paperback)

Digital Drawing: Print & Web Graphics Using FreeHand written by David Bergsland, instructor at Albuquerque Technical Vocational Institute surpasses any book written on the subject. Not only is it a tutorial for FreeHand - the "hows" are explained in detail, but David goes beyond the "hows" and explains the "whys." Often designers create a design without having the knowledge that is necessary once their drawing goes to print. Many complications and added expense can occur because one is oblivious to what is necessary for the desired result. David accurately covers all aspects from the beginning of the process through to the end. Skill exams and miniskills throughout the chapters are excellent exercises for honing ones skills and are just another feature to help one become a competent artist. This book is comprehensive and a must for anyone at any level pursuing a career in digital illustration. David's expertise is brilliantly shared with all who read this masterwork; the wealth of information contained in these pages is priceless. Five stars is an understatement. Denise T. Daniels

1 of 1 people found the following review helpful:

5.0 out of 5 stars Digital Drawing: Print and Web Graphics Using FreeHand, June 29, 2001

By 

Mayan Cruz Armijo (Albuquerque, NM USA) - See all my reviews

This review is from: Digital Drawing: Print and Web Graphics Using FreeHand (Paperback)

Digital Drawing has to be one of the best FreeHand books that I have ever read. The author seems to focus on "Real-World" techniques that a designer needs to know in order to incorporate FreeHand into her workflow. Digital Drawing, rather than a tutorial based book that shows you the software, focuses on the functionality of its use and the advantages for efficient productivity. Fortuneately, I have had the oportunity study under David Bergsland which only accentuates the learning experience. I can hardly wait until the next book reaches the stands.

1 of 1 people found the following review helpful:

5.0 out of 5 stars The text is a precise indicator of how Freehand is used., October 19, 1999

By A Customer

This review is from: Digital Drawing: Print and Web Graphics Using FreeHand (Paperback)

David Bergsland, Business Graphics and Communications Instructor at Albuquerque Technical Vocational Institute, clearly defines what medium Freehand 8.0 has a capable tool for Printing and Web Design. This text is bookmark in the industry where none is more clearly stated and shown with the use of the MacIntosh. David gives you the good points and limitations of the software by explaining how things work within the printing "realworld."

It is very well written and shows much experience within the book. This is a must for anyone who is interested in web-design, desktop publishing, printing. The price outweighs the amount of information that we all can learn from. Six Stars!