"a solid launching point into the world of online marketing...For any business owner or marketing manager looking to catch up with the latest cultural trends, 'Digital Engagement' provides a one-stop shop for every new tool, trend or fad the Internet has to offer." --Houston Business Journal
"The nice thing about this book is that it provides enough information to get you started with a topic and links to online resources or tools to help you do it, but it doesn't overwhelm you with theory or numbers. Case studies included throughout show you how effective a strategy can be or how it can backfire." --Online Magazine
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:
stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition
Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
I commend the authors in making this an easy and fun book to read.
The book is efficient and practical and helped me to not only fully comprehend basic web marketing but to effectively change the way I do business.
This book shows that Leland is still on the cutting edge of new media and his insight can make a big difference in marketing strategies.
Traditional advertising is being left in the dust thanks to the revolution of social media. In the book Digital Engagement by Harden and Heyman a shift from traditional marketing... Read morePublished on October 20, 2009 by Nico Roberts
As a web professional and a college professor in mass communication, I am eager to apply Harden and Heyman's ideas and share them with my students. Read morePublished on February 14, 2009 by Susan Lewis
THIS IS A PRACTICAL TREATMENT OF THE STATUS OF THE DIGITAL MARKETING WORLD, HOW IT WORKS, AND A PRACTICAL APPROACH TO HOW TO EFFECTIVELY ENHANCE YOUR MARKETING AND SALES RESULTS. Read morePublished on February 14, 2009 by J. Porter
Harden and Heyman manage to offer tools, process, case studies, and advice -an entire litany of tricks, in a manner that teaches rather than overwhelms. Read morePublished on February 7, 2009 by J. Locktov