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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn't a day in my life that I don't access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden's "Digital Engagement". This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of "Digital Engagement". I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the "world wide web" to my backyard and showing me how to work it!!
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Leland Harden and Bob Heyman's authoritative guide is exciting some of the time, rather boring other times, and absolutely essential for anyone working in online marketing, branding, public relations (PR) or community building. getAbstract recommends it to all contemporary marketing professionals and anyone else who is trying to shape a coherent policy for engaging consumers online. When the book is dull, it is dull for the same reasons it is so essential: In places, it is a reference work, which you might consult regularly in short bursts, rather than read through in its entirety. Given that, the index should include each person and Web site the authors mention but, alas, it does not. The book is exciting because it provides two related, necessary pieces of information: specific guidelines for developing online campaigns and tools for measuring their success. If you read it, you'll be able to plan consistently, maximize your online PR investment and track how you've done.

DIGITAL ENGAGEMENT: INTERNET MARKETING THAT CAPTURES CUSTOMERS AND BUILDS BRAND LOYALTY is for marketing managers and startup entrepreneurs who want to stay current in cyber-marketing. Tips on how to more effectively use the latest technologies come from online marketing gurus who cover everything from building the better website to keeping connected through phone screens and more. Any library strong in business or computer marketing strategies needs this!

Digital Engagement is well crafted and highly respected in leading areas of global commerce. It is critical in our Internet-driven marketplace to understand how to effectively leverage new media. This book hits a homerun with winning strategies for those who are just beginning on this road and also for those of us who are trying to stay ahead of the pack. This book shows that Leland is still on the cutting edge of new media and his insight can make a big difference in marketing strategies. I highly recommend this book.

I encourage everyone to read Digital Engagement. This book sets forth a path for anyone to understand cost efficient ways to market their products and services in our digital age. This book will reveal value tools in building brand loyalty among customers that can't be missed. I commend the authors in making this an easy and fun book to read.

Harden & Heyman were harbingers of the internet age with their book NetResults and the updated, NetResults.2. Keeping up with the "faster than lightspeed" internet world, they have "hit another one out of the park" with Digital Engagement. As a direct response marketing consultant, I'm fairly well versed with internet marketing, but they gave me many tips, sites and strategies to use for my clients. Just one insight: If you think Facebook, YouTube, Google & Yahoo Video as well as MySpace are just social sites for teens and twenty-somethings -- WRONG! There's definitely a major coup for businesses savvy enough to use them before their competition catches on.

Leland and Bob really hit the nail on the head with their newest book Digital Engagement. Their in-depth and real world applications of innovative marketing techniques make this book a must read for any marketer or entrepreneur.

As a web professional and a college professor in mass communication, I am eager to apply Harden and Heyman's ideas and share them with my students. Digital Engagement is a thoroughly relevant business book, and next semester it will be required reading for the students in my online communication course.

Each word in this rich text provides the reader with immediately applicable knowledge; through case studies, examples and checklists, each chapter provides myriad ideas of how to engage customers online. The authors have thought of everything - from optimizing domain names and searches to marketing in the world of social media and handheld devices like iPhones. To those professionals and students in marketing and public relations ready to learn how to succeed in the Web 2.0 environment: this book is your "how to" manual.

THIS IS A PRACTICAL TREATMENT OF THE STATUS OF THE DIGITAL MARKETING WORLD, HOW IT WORKS, AND A PRACTICAL APPROACH TO HOW TO EFFECTIVELY ENHANCE YOUR MARKETING AND SALES RESULTS. WHAT WORKS AND WHAT PRODUCES LESSER RESULTS. LOTS OF COMPARISONS AND MINI CASE EXAMPLES. EQUALLY USEFUL FOR TECHNICAL AND NON TECHNICAL PRACTITIONERS. DOES NOT WASTE YOUR READING TIME WITH ACADEMIC THEORIZING.

Harden and Heyman manage to offer tools, process, case studies, and advice -an entire litany of tricks, in a manner that teaches rather than overwhelms. The book is efficient and practical and helped me to not only fully comprehend basic web marketing but to effectively change the way I do business. The scorecard alone at the end of the book is worth the price of admission. It is nice to finally feel untangled from Web 2.0!