Customer Reviews

The Digital Estate : Strategies for Competing and Thriving in a Networked World

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This book is a "must read" for all company owners and managers involved in the corporate planning process. The Digital Estate digs into the successes and failures of pure on-line businesses and electronic efforts of other companies to define the principals of doing business today. This is not a "technology book" and is not targeted for "net heads" or persons already in the Internet business. It is a business book for executives that contrasts the "old way" and new methods that are transforming business thinking. It is a book for business heads that need a grounding in business on the Internet. Written in a clear and concise manner, sans hype and jargon, it is engrossing, clever and insightful. I can not over emphasize the importance of this book to all business executives.

If you've been awake and actively using the net over the past few years, you probably already know just about everything in this book. Martin has very good insight into what the web can really be...beyond all the technology hoopla, building virtual communities, supplying appropriate content, making a corporate web site that is actually useful to consumers, etc.. A GREAT read for those trying to make sense of the web, understand how people use the web, and see how other companies have created successful enterprises or applications integrating the internet. The copy I got had some duplicate/missing pages in the introduction of the book.

In a domain positively viscous with lame literature, this book doesn't have any serious competition. It's very helpful at all levels, but its witty and humane approach is particularly good for business people moving onto the Web for the first time. Martin gives sound, detailed explanations of Web advertising, branding, business planning and building an on-line community by using the actual experiences of Net companies that are building today's new Internet economy

As a member of the digital estate, until I read Chuck Martin's book, I never understood what the establishment was saying to me - required: five year cash flow; required: proven management; required: total strategy day-one. When I read that what I was already using Mr. Martin's "Launch and Learn" Strategy, I felt alot better about the dynamic fast changing world that I live in..... and moreover, I now have an industry leader confirming my strategies. A must read for all established corporations seeking success in the digital estate. I give a copy with my business plan

The pundits and gurus of new media have been burying us alive in hype, blather and B.S. about how to do business on the Internet. Chuck Martin just did us all a great big favor by droping a shovelfull of good sense on the top of the pile. You have to buy the Digital Estate if you want to understand the who, how and why of this business. Martin is the first author to understand the dynamic between the mega-telecom-glomerates and the webprenuers -- and he lays it out in a clear, readable fashion. This book will help you make money in new media. Don't pass it up

If you are looking for a book to really understand the outgoing Net Revolution, don't look further. Martin takes you to the center of the digital movement in a cristal clear writing. This is a book to change the way we think, the way we live. The beggining of a personal revolution

An *EXCELLENT* book, written in a very easy-to-read style, that puts the Internet revolution in perspective. If you are a confirmed 'nethead, then this book is not for you - it is only telling you what you already know. If you don't "get it", and/or you are sceptical about the net, then GET THIS BOOK. It has changed our lives and will continue to change it for some time to come. Chuck uses real examples from real companies and people to drive home his points. Some of the links need to be updated on his website, but other than that, I highly recommend this. A good companion read would be James Martin's "Cybercorp"

If you have anything to do with traditional publishing, you must read this book! Chuck Martin cuts through all the hype regarding what is required for those who want to successfully compete in this new arena. Everything in the book is concrete and actionable. No wild theories, just things that will work and the reasons why they will work. You have to buy the Digital Estate if you currently publish anything in print or are involved in broadcast. Because of Martin's having one foot in traditional media and the other in the web, he is the first author I've read who fully understand and clearly articulates the dynamics and opportunities. The book is clear and readable. Get it!

I had the good fortune to see the author deliver the thesis of this book, (The Digital Estate) in person and it was a tour de force -- as is the book. There are many books like this out there these days, including one by Bill Gates, which cover similar ground -- but this one is more sophisticated, although very readable. Even if you don't believe that the Internet will change the world, read this book -- and you will

This book was a fast easy read the first time and a powerful strategic planner the second time. Mr. Martin provided many excellent 'short bios' on 'digital estate companies,' According to him these companies, which exist only on the Net have made great strides in capturing this new communication media 'ahead of the crowd'. It was an excellent collection of examples and provided the 'establishment' with real understanding of the 'launch and learn' strategies creating empires online