Digital Fluency: Building Success in the Digital Age and over one million other books are available for Amazon Kindle. Learn more
Buy New
$14.39
Qty:1
  • List Price: $15.99
  • Save: $1.60 (10%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Digital Fluency: Building... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Digital Fluency: Building Success in the Digital Age Paperback – May 9, 2012


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$14.39
$14.39 $17.15
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 138 pages
  • Publisher: Digital Fluency (May 9, 2012)
  • Language: English
  • ISBN-10: 0615642942
  • ISBN-13: 978-0615642949
  • Product Dimensions: 9 x 6 x 0.3 inches
  • Shipping Weight: 9.3 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #2,074,421 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Christian Briggs is working on a Ph.D. in Human-Computer Interaction and Complex Systems at the Indiana University School of Informatics and Computing, where he occasionally teaches courses in new media theory. His research focuses primarily on how people get things done in organizations using digital technology together. Christian previously worked in various creative, management and consultative roles for Palladium Group, Ziff Davis Interactive, Surfwatch, Walt Disney Imagineering, One to One Interactive and Walmart. Christian co-founded SociaLens in 2009 to provide research, training and consulting to help organizations to thrive in the digital age. Kevin Makice is a co-founder of SociaLens and a Ph.D. candidate at the Indiana University School of Informatics and Computing. His past research is eclectic, including political wikis, tangible interfaces for children’s games, machinima, and network analysis of ball movement in basketball. In 2009, Kevin authored the first technical book about Twitter, Twitter API: Up and Running, published by O’Reilly Media. Kevin is a contributor to Wired's GeekDad blog. Larry Buchanan is a freelance illustrator and designer. He graduated from Indiana University in 2011 with a degree in journalism and a concentration in fine art. While in school, Buchanan was named student designer of the year by the Society of News Design and Indiana Collegiate Journalist of the Year by the Indiana Collegiate Press Association. He illustrates a bi-weekly visual column for McSweeney's Internet Tendency about being a recent college graduate and still living in a college town. He lives in a little log cabin in just south of IU's campus with his wife Erin (who copy edited this book) and their dog and cat.

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
5
4 star
0
3 star
0
2 star
0
1 star
0
See all 5 customer reviews
The book is an easy read but has depth to it.
T. Roessler
So much of the business discourse regarding social media that I've encountered assumes that simply opening a Twitter account will improve sales.
Amy
Having worked in business for 25 years I can really see the value that these ideas will bring to businesses.
John S. Talbott Jr.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By resalern on June 10, 2012
Format: Paperback
This book is a practical guide to building digital fluency among individuals in organizations. Everyone talks about information overload and the stress of keeping up with an ever-changing digital landscape, and Briggs and Makice offer a solution: gain an understanding of the stages of fluency and work with your teams so each individual feels comfortable embracing change. By building confidence and skills, employees will be empowered to reach digital fluency and give their companies a competitive advantage. The 12 exercises in the book are fun and easy ways to introduce new technologies and social media tools to users at all stages of digital literacy. An inspirational and thought-provoking read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By John S. Talbott Jr. on June 5, 2012
Format: Paperback
Makice and Briggs are two very bright guys. I am so pleased to see the final version of their work in print form. I reviewed the work in progress material about 6 months ago and thought it was brilliant. The final version available here is even better. Having worked in business for 25 years I can really see the value that these ideas will bring to businesses. As a marketing educator and researcher I think many of these concepts will be standard material in marketing communication courses prospectively. Enjoy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Emma K on July 27, 2012
Format: Paperback Verified Purchase
This book has a lot of great content to explain the concept of digital fluency, which is becoming so important to any industry today. I found multiple sections and topics that I will quote and refer to in my everyday work in digital media. However, what makes this specific book so powerful is actually that it is not so academic that it cannot be used as a guide. People throughout the "spectrum" of digital literacy and fluency can glean powerful info, both to enhance their own knowledge and to better understand their clients and colleagues. The engaging content is supplemented by summaries and interactive features and snippets that can be used on the fly. I am excited to use, share, gift and cite this book in a variety of settings.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By T. Roessler on June 20, 2012
Format: Paperback
As a CIO and IT Leader, I found this book helpful and well written. It is an interesting take on how we process and leverage digital information. I recommend reading in any role where you process digital information. SociaLens is a great group to work with, and I like the approach they take to digital information can be applied to many other topics: First strive to understand something fluently, then take that fluency and apply it and you will maximize your results and take things to new heights. The book is an easy read but has depth to it. It also has some good real life examples and steps on how to apply its concept to your world.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 2 people found the following review helpful By Amy on July 29, 2012
Format: Paperback
This book is a useful read for anyone considering the implementation of social media in their business, as well as those who have a social media program but are not seeing the results they'd hoped for.

So much of the business discourse regarding social media that I've encountered assumes that simply opening a Twitter account will improve sales. Christian Briggs and Kevin Makice, instead, emphasize an important distinction between literacy and fluency.

They define literacy as having "acquired basic abilities that allow for the full use of digital technology," whereas "a fluent person also understands why the use is important and when it is appropriate, or inappropriate" (77, 79). I was interested in the book because of posts making this distinction at the authors' website, and received a free copy after inquiring about the contents.

It seems this book has two audiences:
1) The literate person. The book doesn't provide a road map toward fluency, but excellent food for thought in the form of success stories, as well as examples of undesired results (due to mere literacy rather than fluency). There is also a set of exercises in the back with ideas on how to work to improve fluency.

2) The fluent person with non-fluent coworkers. The authors also discuss anti-literacy (the refusal to acquire new knowledge) and pre-literacy (the recognition that something is gained by addressing one's lack of ability). Perhaps you need to convert someone who is anti-literate in order to achieve your goals; the book offers a wealth of anecdotes and arguments that show the value of digital technology, which you could share with your anti-literate coworker.

The text includes a link to an assessment tool so you can see which category you're currently in. Check it out at [...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again