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Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age Paperback – February 27, 2012

4 out of 5 stars 4 customer reviews

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About the Author

Sunil Mithas is an associate professor at the Robert H. Smith School of Business at the University of Maryland in the Decision, Operations and Information Technologies Department. He earned his PhD at the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee. Before pursuing his PhD, he worked for about ten years in engineering, marketing, and general management positions with the Tata Group. He teaches core and elective courses in MBA and Executive MBA programs and a course in the PhD program in the Robert H. Smith School of Business. He was identified as a 2011 MSI Young Scholar by the Marketing Science Institute, which selects about 20 of “the most promising...academics” every two years. Sunil’s research focuses on strategic management and the impact of information technology resources, such as IT spending, IT applications, and IT human capital. His research has appeared in premier journals, including Management Science, Information Systems Research, MIS Quarterly, Marketing Science, Journal of Marketing, and Production and Operations Management. Some of this work has been featured in business publications such as Harvard Business Review, MIT Sloan Management Review, Bloomberg, Computerworld, and InformationWeek. His papers have won the best-paper award and best-paper nominations. For more information, visit http://www.sunilmithas.com
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Product Details

  • Paperback: 230 pages
  • Publisher: Finerplanet (February 27, 2012)
  • Language: English
  • ISBN-10: 0984989617
  • ISBN-13: 978-0984989614
  • Product Dimensions: 6.1 x 0.5 x 9.2 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,283,432 in Books (See Top 100 in Books)

More About the Author

Sunil Mithas is a Professor at the Robert H. Smith School of Business at the University of Maryland, where he is Research Director of the Center for Excellence in Service and Co-Director of the Center for Digital Innovation, Technology and Strategy. He is the author of Dancing Elephants and Leaping Jaguars: How to Excel, Innovate, and Transform Your Organization the Tata Way [also published by Penguin India in 2015 for the Indian subcontinent with the title "Making the Elephant Dance: The Tata Way to Innovate, Transform and Globalize"] and Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. He earned his PhD from the Ross School of Business at the University of Michigan and an engineering degree from IIT, Roorkee.
He was identified as 2011 MSI Young Scholar by the Marketing Science Institute which selects about 25 such scholars every two years. Sunil is a frequent speaker at industry events for senior leaders. He has worked on research or consulting assignments with organizations such as Johnson & Johnson, Lear, A.T. Kearney, the Tata group, the Social Security Administration, and the U.S. Census Bureau.
Sunil's research focuses on strategies for managing innovation and excellence for corporate transformation, and provides insights on the role of technology and other intangibles, such as customer satisfaction, human capital, and organizational capabilities. His papers have won best-paper awards and his research has appeared in premier journals, including Management Science, Marketing Science, Information Systems Research, MIS Quarterly, Production and Operations Management, Journal of Marketing, and Journal of Marketing Research. Some of this work has been featured in business publications such as MIT Sloan Management Review, Bloomberg, CIO, Computerworld, and InformationWeek.

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Top Customer Reviews

By Burjuva on August 24, 2012
Format: Kindle Edition Verified Purchase
Sunil Mithas is a great researcher. This book is a good attempt from an academic to write on an important practitioner subject. He simplified the research findings of his and other colleagues on IT value and made them accessible to a broader audience. I liked the early parts of the book more. The later chapters lost the early parts' simple exposition a bit. Overall, it fills a void. I would like to see more books on IT management (which can be read by practitioners) from academics.

Easy and quick read. I recommend it.

I would also recommend others to read IT Savvy by Weill and Ross along with the Sunil's book. These two books are very good complements.
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Format: Kindle Edition Verified Purchase
This book is a pleasure to read. Rather than offering cookie-cutter recipes, this book offers perspectives or frameworks of thinking about how firms leverage information technology to boost performance. The ideas are informed by decades of research findings by premier business scholars, including the author's own research. Yet, the text is clear, concise, and easy to read. I recommend it to anyone looking for insights into the potential ways that information technology can help unleash the potential capabilities of their organizations.
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Format: Paperback
This book was very interesting. The author pulls in a lot of concrete examples that grab your attention. I am not IT savvy and was worried that much of the material would go over my head but was pleasantly surprised at how easy of a read it was.
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Format: Paperback Verified Purchase
These ideas are just a repetition of other theories put together. No new ideas here. Large text, no new ideas, short book, wouldnt waste the money or time. If you have to buy it, buy the digital version, much cheaper than the soft bound.
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