"Blogs are here to stay and, guess what? They're a fantastic format for the web that can be used by both Professional and, why not, amateur journalists. Scott Rosenberg is one of the founders of Salon.com and his is the best history of the medium. Some great insights there too."
"Batelle's book is a much better book on Google then Jarvis'. It's a history, not a 'how they think'. But without all the bias and the mystic aura, you end up having a lot more insights on how the Search business works. To understand search is to understand how the internet *really* works. If you must read only one book on Google, this is the one."