Digital Leader: 5 Simple Keys to Success and Influence [Hardcover]

Erik Qualman (Author)

Book Description

Publication Date: November 18, 2011

Digital Leaders are Made—Not Born

"Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader."
-- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc.

"People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media."
-- Dan Heath, New York Times bestselling author of Made to Stick and Switch

"Qualman is to social media what Deming is to quality and Drucker to management."
-- Scott Galloway, professor, Stern School of Business, NYU

"Erik Qualman is a Digital Dale Carnegie."
-- Todd Young, CEO, ProspX

About the Book:

"Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world."
-- from Digital Leader

Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe.

Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy."

Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp":

Simple: success is the result of simplification and focus
True: be true to your passion
Act: nothing happens without action--take the first step
Map: goals and visions are needed to get where you want to be
People: success doesn't happen alone

Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.

Editorial Reviews

From the Back Cover

In today’s digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life.

In Digital Leader, Erik Qualman, one of today’s most respected social media experts, provides invaluable lessons drawn from a wide variety of sources—from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess—to provide digital-leadership best practices.

Practical, profound, and a remarkably enjoyable read, Digital Leader is a 21st century manifesto for leveraging technology to become a better leader and help your employees, family, and friends reach their full potential.

About the Author

Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics.com as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.

Product Details

• Hardcover: 288 pages
• Publisher: McGraw-Hill; 1 edition (November 18, 2011)
• Language: English
• ISBN-10: 0071792422
• ISBN-13: 978-0071792424
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (45 customer reviews)
• Amazon Best Sellers Rank: #101,255 in Books (See Top 100 in Books)

More About the Author

Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business and Digital Leader: The 5 Keys to Success & Influence. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His new book Digital Leader launched in 2012 has experienced similar success.

Socialnomics was a finalist for the "2010 Book of the Year" awarded by the American Marketing Association. Qualman produced "Social Media Revolution" the most watched social media video series in the world and it has been used by NASA to the National Guard. Fast Company Magazine listed him as a Top 100 Digital Influencer.

Qualman is a frequently requested International speaker and has been highlighted in numerous media outlets including: 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times, Forbes, Fortune, CBS News, and The Huffington Post. He has been fortunate to share the stage with Julie Andrews, Al Gore, Tony Hawk, Sarah Palin, Jose Socrates (Prime Minister of Portugal), Alan Mulally (Ford CEO), James Carville & Mary Matalin, Lee Scott (Chairman Walmart), and many others.

Qualman is an MBA Professor at the Hult International Business School. For the past 18 years Qualman has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is the founder and owner of socialnomics.com which PC Magazine ranked as a Top 10 Social Media Blog. He sits on the Advisory Boards of Manumatix, ShopVisible and Bazaarvoice Inc. Qualman holds a BA from Michigan State University and an MBA from The University of Texas.

He was Academic All-Big Ten in basketball at Michigan State University and still finds time to follow his beloved Spartans while living in Boston with his wife and daughter. In 2011 Erik was honored as the Michigan State Alum of the Year and in 2012 he was selected as one of the Top 50 Professors in the world.

Qualman has recently advised/given keynotes with the following: Coach, IBM, Facebook, UGG Australia, Starbucks, M&M/Mars, Cartier, Raytheon, Montblanc, TEDx, Polo, UGG, Nokia, Google, and more. Qualman gave the commencement address to the 2011 graduating class of McCombs Business School (University of Texas).