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Digital Leader: 5 Simple Keys to Success and Influence Hardcover – December 9, 2011

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Editorial Reviews

From the Back Cover

In today’s digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life.

In Digital Leader, Erik Qualman, one of today’s most respected social media experts, provides invaluable lessons drawn from a wide variety of sources―from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess―to provide digital-leadership best practices.

Practical, profound, and a remarkably enjoyable read, Digital Leader is a 21st century manifesto for leveraging technology to become a better leader and help your employees, family, and friends reach their full potential.

About the Author

Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.


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Product Details

  • Hardcover: 288 pages
  • Publisher: McGraw-Hill Education; 1 edition (December 9, 2011)
  • Language: English
  • ISBN-10: 0071792422
  • ISBN-13: 978-0071792424
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Best Sellers Rank: #97,994 in Books (See Top 100 in Books)

More About the Author

Erik Qualman is a #1 Bestselling and Pulitzer Prize nominated author. He was voted the World's 2nd Most Likeable Author behind Harry Potter's J.K. Rowling.

Called a Digital Dale Carnegie and The Tony Robbins of Tech, Qualman has put on performances in over 44 countries around his books' content.

His work has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. Qualman is a sitting professor at Harvard & MIT's edX labs.

A rescue cheetah in Kenya has recently been named after Qualman's Twitter handle: @equalman.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Mark P. McDonald VINE VOICE on January 1, 2012
Format: Hardcover
Erik Qualman's book Digital Leader reboots many of the habits of highly successful people into the digital world. The book focused on the acronym STAMP to organize his recommendations for how you build your reputation in the digital world. The book is organized around these principles: Simple, True, Act, Map and People which are discussed in terms and with examples found in other books about personal productivity and success. If you have read other books about personal success, then you will recognize many of these stories and ideas.

Digital Leader does not discuss how you use social media and online tools for success as much as restating prior principles. If you want to know if non-digital leadership practices translate into social media, then this book will assure you that you can translate personal analog success into the online environment.

The book is largely filled with pre-existing advice about time management, email management and reminding you to be professional online. Qualman makes his points largely by related stories taken from others and other publications. For example he quotes Bill Clinton, Ronald Reagan, Ray Kroc and others who were leaders in the analog world but not digitally.

This is not a bad book, but rather given the topic of Digital Leadership I was expecting much more both in terms of what it means to be a leader and what it means to be digital. If you are looking for a book that will help you understand how to engage people and your organization using digital media, then I would suggest Zarrella's Hierarchy of Contagiousness. Zarrella's book provides better actionable advice for those looking to actively participate in social media.
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6 of 6 people found the following review helpful By William Klein on December 29, 2011
Format: Hardcover
This is the next book after Socialnomics by Erik Qualman. While it touches on social media, this book isn't a social media book. Rather it gives insights into how to have technology work for you rather than you work for it. One of my favorite parts is the research the book shows around why multi-tasking can often make you less productive (an area I clearly need to work on)!

I found the book to be an easy read as well and one that still has me thinking about ways I can leverage the digital age to get more of myself and others in my organization.
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10 of 12 people found the following review helpful By Kara on May 4, 2012
Format: Hardcover Verified Purchase
This book shows you how to be a leader in the digital age and provides "keys" to do it. The keys themselves boil down to: keep it simple, be true to yourself, be decisive, set ridiculous goals and stick to them, and put people first. None of them are particularly groundbreaking, but they were aggregated well from other business books and presented in an engaging way. Although those parts were more like a business primer than a book in its own right, I still enjoyed them.

Another reviewer said that this had good advice for "baby boomers" but was nothing new for the already computer savvy. This may be true, but based on how many public Facebook pages there are with people posting things they clearly don't think are public, maybe there are fewer "computer savvy" people out there than we think. Some of the tips and tricks (like using LIFO for emails, managing your online presence) aren't anything new, but they are definitely things people need to know. The digital-related information comprised only a small part of the book which made me wish it had a different title. When a book is called "Digital Leader," its readers are going to expect digital content.

I still would've rated this more stars if not for the EGREGIOUS editing errors. There were many, many missing commas that made some sentences difficult to read. This was a sentence: "To help sell an original deal to Starbucks's owner Howard Shultz." Yes, that's the whole sentence. And the very worst of all was the paragraph that referred to both "Rosey Grier" and "Rosie Grier." Incredibly distracting. I've never stopped reading a book because of editing mistakes, but I almost got there with this one. Come on--these are basics!

Qualman, I'll read your next book, but only if you get a new editor.
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4 of 4 people found the following review helpful By Book Lover on December 21, 2011
Format: Hardcover Verified Purchase
What a terrific book! It holds your interest from the minute you start reading. I especially enjoyed the quotes and real-life examples of famous people in the business community. I recommend this to everyone, teachers, businessman/women, teenagers and homemakers. You will take away a lot of ideas to use in your life.
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4 of 5 people found the following review helpful By Steve Amoia on November 29, 2011
Format: Hardcover
"Neil Armstrong, for example, was the first man to walk on the moon and a stamp was created, chronicling the event. Few people, however, attained this level of notoriety. The digital age has changed this concept: now every single one of us has a digital stamp. This new stamp is not simply reserved for the Gandhis or Elvises of this world and has greater reach than ones derived of paper and glue." Erik Qualman, page 1

The author's introductory quote reminds us of the stark new reality of the digital age: We will be "stamped" regardless if we own a computer or not. The electronic environment allows us and others to paint positive and negative images that may last into perpetuity. In this excellent book, the author tells us how to navigate the digital waters like a seasoned mariner.

Detailed Format

There are five sections with seventeen chapters along with detailed endnotes and index sections. The author's introduction and conclusion were very brief. His writing style is positive, informative, educational and full of well-sourced facts. Professor Qualman makes his varied content interesting and useful to the reader. "Digital Deeds" and "Life Stamps" sections help to reinforce learning points from a chapter or an intriguing subtopic.

Practical Advice

One of the most salient features of this book was its practical advice. From how to de-clutter your email inbox, things that recruiters mine online during a job application, how to ask for genuine feedback or adjust your camera for the best Skype experience, the author shows you solutions. The author also included generous examples and success stories from the lives of leaders such as Jeff Bezos, Steve Jobs, Ray Kroc, Nelson Mandela and Howard Schultz, respectively.
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