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Over the last several months we have been asked constantly, "why did you write this book?" There are many reasons, but here are five of them.
Chuck Hemann, Group Director of Analytics for WCG.
Over the last eight years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Prior to joining WCG Digital, Chuck was VP of Digital Analytics for Edelman Digital. Before that VP of Digital Strategy and Analytics for Ogilvy Public Relations.
Chuck started his career working for Dix & Eaton, a full-service communications firm based in Cleveland, Ohio, where he was responsible for supplying research and information for all of the firm's practice areas including media relations, marketing communications and investor relations. He also co-chaired the firm's digital communications practice.
Chuck is also a former Fellow of the Society for New Communications Research, a global, nonprofit research and education foundation think tank focused on the latest developments in media and communications.
Ken Burbary, Chief Digital Officer for Campbell Ewald
Over the past 18 years, Ken has served in various Digital leadership roles in the digital advertising and marketing industry, providing strategic and business counsel to fortune 500 brands in the areas of digital strategy, emerging media technologies, analytics and measurement, social business and mobile marketing.
Prior to joining CE, Ken was the Vice President, Group Director of Strategy & Analysis for Digitas, a global digital marketing agency, and Director of Digital and Social Advisory Services for Ernst & Young, a global management-consulting firm. Ken is an active speaker on current digital and social media topics across the country, including Blogworld Expo, Social Media Club, Social Media Analytics Summit and more.
Ken's past and present clients include Microsoft, Pfizer, Chevrolet, Home Depot, Comcast, Delta Airlines, American Express, Walgreens, Kraft, P&G and MillerCoors.
Really focuses a lot on social media, which wasn't the main reason that I bought this book.Published 4 months ago by Adam
I found this book very useful as an overview of the entire digital landscape as well as examining each specific tool, without going too deep into details. Read morePublished 18 months ago by Mehran
I agree with another one star review. This is a terrible book. I work in this field at a digital marketing agency.Published 20 months ago by AA
What I read of this book I loved. I have a 4 month old yellow lab puppy. He thought there was alot of good content too. I can nolonger read this book accurately. Read morePublished 23 months ago by ben morrill
I'm in the business so I like to read this type of book to see what others say about the social media world, digital marketing analytics, how the worlds of customer relationship... Read morePublished on July 30, 2013 by Alan Smith
Fellow marketers and execs, if you need some weekend reading to stay ahead of the game, I highly recommend this book on analytics. Read morePublished on July 26, 2013 by ebad
This book is filled with detailed how-to's, even walking you through a spreadsheet from time to time. Read morePublished on July 22, 2013 by M. Schaefer
A good addition to the office library to get a grasp of today's marketing needs and how different things are from years ago.Published on July 8, 2013 by Patty Cisco