|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent Analytical Framework,
By Scott Pope (Boston, MA) - See all my reviews
This review is from: Digital Marketing: Global Strategies from the World's Leading Experts (Paperback)
Digital Marketing is a nice alternative to the current array of e-Business and marketing texts, which typically include anecdotes and pithy comments but little substantive information. The book is a nice balance of good writing and supporting data. The format, which entails having a different leading B-school professor author each chapter, makes the book especially interesting and information packed.Definitely a text to read if you are looking for actionable information. Scott Pope, Senior Analyst, Delphi Group |
|
Most Helpful First | Newest First
|
|
Digital Marketing: Global Strategies from the World's Leading Experts by Yoram Wind (Paperback - February 9, 2001)
$50.00 $43.37
In Stock | |
 
| ||
