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Digital Marketing: Global Strategies from the World's Leading Experts
Digital Marketing: Global Strategies from the World's Leading Experts
Jerry Wind , Vijay Mahajan
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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.... Read More

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