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Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing [Kindle Edition]

4.5 out of 5 stars  See all reviews (48 customer reviews)

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Book Description

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing.

Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Product Details

  • File Size: 948 KB
  • Print Length: 216 pages
  • Page Numbers Source ISBN: 1460230191
  • Publisher: FriesenPress; 1 edition (July 31, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00E9I9H80
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #2,499 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars The One Book I Would Recommend to My Clients August 29, 2013
So many times my digital marketing clients are wondering about the many aspects of promoting their business online.
What's great about this book is it takes the time to break the digital marketing space into its separate parts and has an expert in each area explaining the real nuts and bolts of how it works!
I've finally got a one-stop resource that I can share with executives and small business owners alike that will give them the up to date information they need.
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6 of 7 people found the following review helpful
1.0 out of 5 stars Nothing but a sales pitch! September 14, 2014
By Paul
Format:Kindle Edition|Verified Purchase
If you're into generalities and cliches, this is definitely the book for you! If you're looking for light overview without any actionable steps to execute, this one is definitely a winner. The sales pitch at the very end for WSI really rounds it out nicely.

But seriously, if you really want to learn about digital marketing strategies and techniques, skip this one. Grab a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah or Duct Tape Marketing by John Jantsch. They not only give you detailed information, but provide actionable steps at the end of each chapter that you can start implementing right now. This book is nothing but a sales pitch for an agency.
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5 of 7 people found the following review helpful
Format:Kindle Edition|Verified Purchase
No one person could author an in-depth authoritative book covering the multifaceted fields of digital marketing - there is too much for one person to know. This book combines the specialized knowledge of 12 experts in diverse fields of digital marketing resulting in uniformly excellent chapters on all the covered subjects. This book is a gold mine of information for novice digital marketers. And as I said, no one can possibly have depth of expertise in all the covered subjects so even digital marketing pros will find new insights in fields outside their specialty.
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6 of 9 people found the following review helpful
5.0 out of 5 stars Excllent Information for Every Bsuiness owner August 26, 2013
Format:Kindle Edition
This book contains the latest information about Digital Marketing. I recommend it for every business owner. It covers all the important aspects of today's Digital Marketing in clear and simple words.
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4.0 out of 5 stars Informative July 2, 2014
By Vasant
Format:Kindle Edition|Verified Purchase
There's a lot of useful info in this book.
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Format:Paperback|Verified Purchase
Excellent high level overview for the busy executive, but not overly simple where is omits key considerations. There are dozens of books written on each of the 12 subjects, but this book provides an overview so you walk away with the essential facts needed to understand the subject.
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3.0 out of 5 stars Very Informative! May 20, 2014
Format:Kindle Edition|Verified Purchase
So this book was very informative. It gave me alot of good information that i didn't even know was out there. I gave it a three star cause it was a bit wordy at time. I found myself skipping whole chapters but i would probably go back and skim through it again.
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4.0 out of 5 stars A good &short intro to digital marketing May 17, 2014
Format:Kindle Edition|Verified Purchase
If you look for a quick and simple intro to digital marketing , this book is a good choice because it try to communicate the concepts very clear , you should keep in mind that at the end of the book the authors are trying to sell their services but , hey , that is what business is about....otherwise is a good reading
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Interesting book
Published 11 days ago by laura buitrago
4.0 out of 5 stars Great book.
Great book.
Published 25 days ago by Music Producer
5.0 out of 5 stars One of the greatest books I've read on this topic by far
I've read a ton of marketing books and listened to even more audio books, but this is one of the best that I've come across. Read more
Published 1 month ago by K@Z@d0r
5.0 out of 5 stars Highly recommended
A very good book for knowing the current major features of Digital Marketing.
Published 1 month ago by Mark Stuart
5.0 out of 5 stars Very helpful
This book has a wealth of information and is not too hard to understand. It presents digital marketing from every aspect. I highly recommend this book.
Published 1 month ago by Maria
5.0 out of 5 stars I received them on time great
I received them on time great seller
Published 1 month ago by B
5.0 out of 5 stars Five Stars
I liked the fact that experts from each area wrote on what they know best!
Published 1 month ago by Joel M. Vernier
3.0 out of 5 stars Not amazed
Some of the information is good, but I am not so thrilled as many of the reviewers, seems to be marketing the writer.
Published 1 month ago by Matt Conti
5.0 out of 5 stars excellent insights to digital marketing
This is an excellent read for business managers. It provides a great overview of online marketing strategies and how to position the business for success.
Published 1 month ago by PT
5.0 out of 5 stars Five Stars
Great tool!
Published 2 months ago by LORNA MONTALVO
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