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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing Paperback – July 30, 2013


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Product Details

  • Paperback: 216 pages
  • Publisher: FriesenPress (July 30, 2013)
  • Language: English
  • ISBN-10: 1460230205
  • ISBN-13: 978-1460230206
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (63 customer reviews)
  • Amazon Best Sellers Rank: #190,711 in Books (See Top 100 in Books)

Customer Reviews

The book is broken down into chapters that focus on bits of dealing with the web.
gduncan229
Having worked in digital marketing, I found this book to be a helpful resource into providing insights for techniques that can help my clients.
Amazon Customer
It provides a great overview of online marketing strategies and how to position the business for success.
PT

Most Helpful Customer Reviews

16 of 19 people found the following review helpful By B. Kahlich on August 29, 2013
Format: Paperback
So many times my digital marketing clients are wondering about the many aspects of promoting their business online.
What's great about this book is it takes the time to break the digital marketing space into its separate parts and has an expert in each area explaining the real nuts and bolts of how it works!
I've finally got a one-stop resource that I can share with executives and small business owners alike that will give them the up to date information they need.
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13 of 18 people found the following review helpful By Paul on September 14, 2014
Format: Kindle Edition Verified Purchase
If you're into generalities and cliches, this is definitely the book for you! If you're looking for light overview without any actionable steps to execute, this one is definitely a winner. The sales pitch at the very end for WSI really rounds it out nicely.

But seriously, if you really want to learn about digital marketing strategies and techniques, skip this one. Grab a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah or Duct Tape Marketing by John Jantsch. They not only give you detailed information, but provide actionable steps at the end of each chapter that you can start implementing right now. This book is nothing but a sales pitch for an agency.
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Format: Paperback
This is a good business planning guide for businesses that are interested in online marketing. It gives readers a good overview on what digital marketing has to offer and how to give their hands on different channels. However, for advanced web marketing skills, such as PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before.Read more ›
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6 of 9 people found the following review helpful By Kindle Customer on September 25, 2013
Format: Kindle Edition Verified Purchase
No one person could author an in-depth authoritative book covering the multifaceted fields of digital marketing - there is too much for one person to know. This book combines the specialized knowledge of 12 experts in diverse fields of digital marketing resulting in uniformly excellent chapters on all the covered subjects. This book is a gold mine of information for novice digital marketers. And as I said, no one can possibly have depth of expertise in all the covered subjects so even digital marketing pros will find new insights in fields outside their specialty.
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By explainer guy on March 1, 2015
Format: Kindle Edition Verified Purchase
Unless your head has been buried in the sand over the past 8 years, this book touches on just the basics of the current marketing landscape.

I imagine an updated version is out there somewhere.
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7 of 11 people found the following review helpful By Yaron Berkowitz on August 26, 2013
Format: Kindle Edition
This book contains the latest information about Digital Marketing. I recommend it for every business owner. It covers all the important aspects of today's Digital Marketing in clear and simple words.
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1 of 2 people found the following review helpful By Caesar Rodney Institute on December 23, 2014
Format: Paperback Verified Purchase
If you need some tips for improving your social media strategy, this is the book for you. This is a simply laid-out book with an overall digital strategy, not specifically tied to social media. This book also goes over advertising tips for online marketing campaigns. Highly recommended if your business or firm needs to improve its overall online marketing strategy.
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5 of 9 people found the following review helpful By Eric Cook on November 18, 2013
Format: Kindle Edition Verified Purchase
Full disclosure, I had the honor of being chosen as one of the contributing authors for one of the chapters in this book. However, I have ready it entirely from cover-to-cover and strongly believe this is an excellent book for a business that is interested in gaining a better understanding of what's involved with "digital marketing". It's not a deep-dive, how-to book, so if that's what you are looking for you will be disappointed. It is a great "upper-management" level explanation of the key elements that make up an overall digital marketing strategy. It's a great way to learn about what the various elements that make up a digital strategy and starts with the importance of producing great content, getting found online with search marketing, how to leverage social media and the mobile device and concludes with ways to measure your efforts.
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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing
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