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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing Paperback – July 30, 2013


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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Details

  • Paperback: 216 pages
  • Publisher: FriesenPress (July 30, 2013)
  • Language: English
  • ISBN-10: 1460230205
  • ISBN-13: 978-1460230206
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (39 customer reviews)
  • Amazon Best Sellers Rank: #75,851 in Books (See Top 100 in Books)

Customer Reviews

4.5 out of 5 stars
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See all 39 customer reviews
The book is broken down into chapters that focus on bits of dealing with the web.
gduncan229
Having worked in digital marketing, I found this book to be a helpful resource into providing insights for techniques that can help my clients.
Amazon Customer
The language of the book is easy to understand and the chapters are written by different authors.
Leandro Torneri

Most Helpful Customer Reviews

14 of 16 people found the following review helpful By B. Kahlich on August 29, 2013
Format: Paperback
So many times my digital marketing clients are wondering about the many aspects of promoting their business online.
What's great about this book is it takes the time to break the digital marketing space into its separate parts and has an expert in each area explaining the real nuts and bolts of how it works!
I've finally got a one-stop resource that I can share with executives and small business owners alike that will give them the up to date information they need.
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5 of 7 people found the following review helpful By Kindle Customer on September 25, 2013
Format: Kindle Edition Verified Purchase
No one person could author an in-depth authoritative book covering the multifaceted fields of digital marketing - there is too much for one person to know. This book combines the specialized knowledge of 12 experts in diverse fields of digital marketing resulting in uniformly excellent chapters on all the covered subjects. This book is a gold mine of information for novice digital marketers. And as I said, no one can possibly have depth of expertise in all the covered subjects so even digital marketing pros will find new insights in fields outside their specialty.
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Format: Paperback
This is a quick reference guide that gives its readers a overall idea about internet marketing in plain language. It's great fit for new online marketers. It points out critical elements of online marketing infrastructure for a successful web marketing campaign. Compared with this publication, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance covers more technical grounds in SEO, social media and email marketing in details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . In addition, it gives you not only SEO Tips but also premier social media techniques to manage your social media campaign, especially the action plan for Facebook, and proven email marketing management tactics you can apply right away. Furthermore, It lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. In addition, the books Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. Both books possess great values, they are both good buys!
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2 of 3 people found the following review helpful By Giovanni on November 20, 2013
Format: Kindle Edition Verified Purchase
Easy to understand gives a good insight even to not marketing professionals and helped me to hav a better "big picture" of this subject.
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6 of 9 people found the following review helpful By Yaron Berkowitz on August 26, 2013
Format: Kindle Edition
This book contains the latest information about Digital Marketing. I recommend it for every business owner. It covers all the important aspects of today's Digital Marketing in clear and simple words.
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By Leandro Torneri on July 14, 2014
Format: Kindle Edition
This is a great book that explains for laypeople, the most important aspects of digital marketing. The language of the book is easy to understand and the chapters are written by different authors.

Very nice! Recommend!
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Format: Paperback
Good high level look at Digital Marketing Strategy. Only reason I give it four stars is that it tends to be a bit "salesy" at times. Written by a team of consultants so I understand why.
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By Sam on July 11, 2014
Format: Kindle Edition Verified Purchase
Its interesting book with some good point and information.i really hope those information will help me to use digital marketing more.
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