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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing Paperback – July 30, 2013


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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing + The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Paperback: 216 pages
  • Publisher: FriesenPress (July 30, 2013)
  • Language: English
  • ISBN-10: 1460230205
  • ISBN-13: 978-1460230206
  • Product Dimensions: 5.5 x 0.5 x 8.5 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #293,165 in Books (See Top 100 in Books)

Customer Reviews

The book is broken down into chapters that focus on bits of dealing with the web.
gduncan229
Having worked in digital marketing, I found this book to be a helpful resource into providing insights for techniques that can help my clients.
Amazon Customer
In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away.
.

Most Helpful Customer Reviews

17 of 18 people found the following review helpful By B. Kahlich on August 29, 2013
Format: Paperback
So many times my digital marketing clients are wondering about the many aspects of promoting their business online.
What's great about this book is it takes the time to break the digital marketing space into its separate parts and has an expert in each area explaining the real nuts and bolts of how it works!
I've finally got a one-stop resource that I can share with executives and small business owners alike that will give them the up to date information they need.
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12 of 15 people found the following review helpful By Paul on September 14, 2014
Format: Kindle Edition Verified Purchase
If you're into generalities and cliches, this is definitely the book for you! If you're looking for light overview without any actionable steps to execute, this one is definitely a winner. The sales pitch at the very end for WSI really rounds it out nicely.

But seriously, if you really want to learn about digital marketing strategies and techniques, skip this one. Grab a copy of Inbound Marketing by Brian Halligan and Dharmesh Shah or Duct Tape Marketing by John Jantsch. They not only give you detailed information, but provide actionable steps at the end of each chapter that you can start implementing right now. This book is nothing but a sales pitch for an agency.
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6 of 8 people found the following review helpful By Kindle Customer on September 25, 2013
Format: Kindle Edition Verified Purchase
No one person could author an in-depth authoritative book covering the multifaceted fields of digital marketing - there is too much for one person to know. This book combines the specialized knowledge of 12 experts in diverse fields of digital marketing resulting in uniformly excellent chapters on all the covered subjects. This book is a gold mine of information for novice digital marketers. And as I said, no one can possibly have depth of expertise in all the covered subjects so even digital marketing pros will find new insights in fields outside their specialty.
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1 of 1 people found the following review helpful By K@Z@d0r on September 30, 2014
Format: Kindle Edition Verified Purchase
I've read a ton of marketing books and listened to even more audio books, but this is one of the best that I've come across. On topic, imaginative, inspiring, and an absolute font of resources! I honestly wish there was a higher rating than 5 stars because this compendium of compelling information is worth twice that. Bravo.
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Format: Paperback
This is a good business planing guide for businesses that are interested in online marketing. It gives readers a good overveiws on what digital marketing has to offer and how to give their hands on different channels.! Another good source to reference on this topic is Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, as it is able to provide different persepctives on similar topics. For online business entrepreneurs, I'd like to mention that Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is also an excellent read to help new online startups taking off. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away. Furthermore, it lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take.Read more ›
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7 of 10 people found the following review helpful By Yaron Berkowitz on August 26, 2013
Format: Kindle Edition
This book contains the latest information about Digital Marketing. I recommend it for every business owner. It covers all the important aspects of today's Digital Marketing in clear and simple words.
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Format: Paperback Verified Purchase
If you need some tips for improving your social media strategy, this is the book for you. This is a simply laid-out book with an overall digital strategy, not specifically tied to social media. This book also goes over advertising tips for online marketing campaigns. Highly recommended if your business or firm needs to improve its overall online marketing strategy.
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Excellent high level overview for the busy executive, but not overly simple where is omits key considerations. There are dozens of books written on each of the 12 subjects, but this book provides an overview so you walk away with the essential facts needed to understand the subject.
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