Divided into two parts, this guide shows studio owners and photographers how to increase visibility, creativity, and financial rewards in the teen and senior portrait market. The first section is focused on technical mastery, gives tips on how to refine one's technique and remain competitive and providing advice on selecting the appropriate digital equipment and added artistic elements like indoor and outdoor sets, storytelling props, and fashionable backgrounds. The second section is devoted to successful marketing techniques that are low-cost and have a big impact, such as maintaining an Internet presence, offering special promotions, and producing direct-mail marketing pieces. Numerous marketing pieces from top studios are included as reference points.
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Professional Biography:
Patrick Rice is an award winning photographer from Ohio. He holds the Master of Photography and Photographic Craftsmen degrees from the Professional Photographers of America as well as the Accolade of Lifetime Photographic Excellence degree from Wedding and Portrait Photographers International.He lectures extensively throughout the United Sates on a variety of photographic topics and is co-author of the book "Infrared Wedding Photography: Techniques and Images in Black and White", and the author of "Digital Infrared Photography: Professional Techniques and Images", "Professional Techniques for Black and White Digital Photography", "Digital Portrait Photography of Teens and Seniors", "Success in Print Competition for Professional Photographers" and "Professional Digital Imaging for Wedding and Portrait Photographers".
In 2000, Mr. Rice received the Leadership Award from the International Photographic Council. The ceremony honored the top five photographers in the world and was held at the United Nations in New York city.
