Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings) [Paperback]

Jimmy Schaeffler (Author)

Book Description

Publication Date: April 21, 2008 | ISBN-10: 0240810414 | ISBN-13: 978-0240810416 | Edition: 1

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

* Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion
* Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry
* Covers business aspects and market conditions

Editorial Reviews

Review

"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market."

- Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry

About the Author

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.

Product Details

• Paperback: 296 pages
• Publisher: Focal Press; 1 edition (April 21, 2008)
• Language: English
• ISBN-10: 0240810414
• ISBN-13: 978-0240810416
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #892,764 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

3.0 out of 5 stars A worthy resource for understanding digital signage, December 29, 2010

By 

Paul Flanigan (West Sacramento, CA USA) - See all my reviews
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Amazon Verified Purchase

This review is from: Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings) (Paperback)

Length:: 1:52 Mins

As digital signage continues to grow as a core industry, more books are being written. This one is from 2008. This book is a good companion to Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques (Focal Press Media Technology Professional Series)

1 of 1 people found the following review helpful:

4.0 out of 5 stars Find out what attributes successful digital signage systems must have, October 11, 2008

By 

Techie Evan - See all my reviews

This review is from: Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings) (Paperback)

In addition to getting a general overview of the industry (what digital signage is, who the stakeholders and some of the bigger players are, possible business models and approaches to measuring return on objectives and investments), you will also get high-level discussions of the roles played by different stakeholders in the digital signage value chain (Set Goals -> Content Creation -> Content Production -> Content Management -> Content Distribution -> Content Publication) and what capabilities successful systems must provide (e.g., planning and scheduling, content security, proof of playback, dynamic screen zones, network control). Overall, a good primer!

4.0 out of 5 stars ALOOHA, September 1, 2008

By 

Jorge LUNA Rodriguez "ALOOHA" (Mataró, Barcelona, SPAIN) - See all my reviews
(REAL NAME)   

This review is from: Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings) (Paperback)

Very good book to start and understand this new business of Digital Signage from a general point of view