Customer Reviews

Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques (Focal Press Media Technology Professional Series)

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Every ad agency or marketing director should have a copy of this book on their shelves. Marketing and graphics design students would also benefit. Digital Signs are becoming pervasive, from airport displays to retail stores to information kiosks, and they provide an excellent new revenue opportunity. This book provides a complete over-view of the current technology and applications for this rapidly evolving new medium, providing examples and applications. The book is logical and thorough. Reading like a series of classes, Mr. Lundstrom not only provides a discussion of the progression of digital signs from simple systems to complex, he makes difficult technical concepts easy for the non-technical person to understand. He frames key design questions and provides the parameters to use for evaluation of the solution right for a particular application: What type of screen to choose? What makes digital signs different from television? What kind of media server will work best? How does one feed multiple locations? At what point does the internet help? At what number of locations should one turn to a satellite broadcast solution? What is an edge server? How can one "stream" video? How can one mix "live" content with pre-recorded materials? What is a playlist and how does scheduling work? What is content management? The majority of the book is devoted to the evolution of a Digital Signage system, network designs and the current state of the art in distribution. Business people will find the Ninth and Tenth chapters most helpful for they focus on the gathering of content, billing concerns and operating considerations. For executives, Chapter Eleven lists a number of the applications currently used in the US and Europe, and discusses the idea of creating an environment to drive the consumer to use in inter-active and static viewing screens. The book does not provide a list of software suppliers, equipment manufacturers and system integrators, although a few are mentioned as examples. The author includes a thorough glossary and addendum outlining some of the more technical aspects of transmission calculations. It is clear he has worked with many of these different types of networks and has established a web site for continuing education and communications. It is full of information, most of which will not become dated so this book can remain a reference for many years.

Length:: 2:24 Mins

The technology of digital signage continues its growth and evolution, but this book from Lars-Ingemar Lundstrom from 2008 is still a solid reference for understanding the technical aspects of digital signage. Here's my review. This book goes as a good companion with Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business (NAB Executive Technology Briefings)

Very advisable book to easy understand the modern digital content management and distribution techniques applied to the new business of Digital Signage