General readers, marketing, branding, PR and advertising professionals, marketing students
"Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don’t just want to be the denizens of this digital state, but rather its trailblazers."
(Craig Wills Executive Strategy Director, The Gild
"The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient."
(Philip Smith Brand Republic Group, Haymarket Business Media
"[T]he book is cohesive, with a thought-provoking, unified theme emphasizing how the digital state has changed so much in just a few years, and how it will continue to change in the future."
(Maria Siano ForeWord Reviews
"[P]rovides a powerful survey identifying the digital world and brings together experts from genres ranging from business and advertising to media, publishing and law to consider how these changes are affecting individuals. It points out trends, pitfalls, and common dilemmas presented by a digital world, considers social issues arising from digital communications and actions, and provides a solid analysis that is recommended for high school to college-level social issues analysis."
(The Bookwatch, Social Issues Shelf Midwest Book Review
"Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In Digital State, Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life."
(Anthony Ackenhoff CEO & Co-Founder, Frukt
"Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading."
(Ashley MacKenzie CEO, Base79
"It’s not often that you are glued to every page of a business book...Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern ‘Ad man’, he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose."
(Lucy Acheson b2bmarketing.net
"Overall the compilation of essays provide a rounded view of digital from financial to emotional. ...Each essay takes the narrative from a different perspective which creates digestible bite-sized portions easy to [take] in during your commute."
“Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader.”
(Geoff Ward Mysterious Planet
“Healthy scepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place.”
"Makes the complications of the digital world a lot easier to swallow. Captivating."