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Digital State: How the Internet is Changing Everything Paperback

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Product Details

  • Paperback: 256 pages
  • Publisher: Kogan Page (June 28, 2013)
  • Language: English
  • ISBN-10: 0749468858
  • ISBN-13: 978-0749468859
  • Product Dimensions: 9.2 x 6.2 x 0.6 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,221,371 in Books (See Top 100 in Books)

Editorial Reviews


General readers, marketing, branding, PR and advertising professionals, marketing students

"Insightful, erudite and rammed with opinions, reference points and perspectives. Ours truly is a Digital State, and now we have a defining text that explains just what that means. Instructive reading for those who don’t just want to be the denizens of this digital state, but rather its trailblazers."
(Craig Wills Executive Strategy Director, The Gild)

"The challenge of summing up the impact of digital on business and brands in one book is one thing; finding and inspiring 14 expert writers from sectors as diverse as advertising, law and finance, to explain and inform that conclusion, is another. Simon Pont manages to meet both challenges head-on and, in doing so, tells us something new about the digital state we're in. Timely, pertinent, even prescient."
(Philip Smith Brand Republic Group, Haymarket Business Media)

"[T]he book is cohesive, with a thought-provoking, unified theme emphasizing how the digital state has changed so much in just a few years, and how it will continue to change in the future."
(Maria Siano ForeWord Reviews)

"[P]rovides a powerful survey identifying the digital world and brings together experts from genres ranging from business and advertising to media, publishing and law to consider how these changes are affecting individuals. It points out trends, pitfalls, and common dilemmas presented by a digital world, considers social issues arising from digital communications and actions, and provides a solid analysis that is recommended for high school to college-level social issues analysis."
(The Bookwatch, Social Issues Shelf Midwest Book Review)

"Simon is a smart man, lucid, forward-thinking, efficient, and these key attributes play through in his latest book. In Digital State, Simon and his circle of preeminent thinkers help decipher the bigger picture about what 'digital' actually means, driving into our frontal lobes conclusions that normally (and sadly) are not afforded in day-to-day life."
(Anthony Ackenhoff CEO & Co-Founder, Frukt)

"Simon Pont and his panel of experts have wrestled the beast of elusive definition. Digital State shines a search light across this technological and cultural revolution of ours, and outlines the clear shapes and forms that previously lurked in shadow. For those keen to better understand our digital age and the opportunities it may afford, this is essential reading."
(Ashley MacKenzie CEO, Base79)

"It’s not often that you are glued to every page of a business book...Compiled and written by Simon Pont, who is clearly a fiercely intelligent and impassioned modern ‘Ad man’, he has thrown open the pages of this compendium to 13 deeply influential figures in global marketing, to give their views on how the internet is changing everything. I was blown away by each chapter, feeling humbled but excited as I read this delicatessen of insight and genuinely useful, thought provoking prose."
(Lucy Acheson

"Overall the compilation of essays provide a rounded view of digital from financial to emotional.  ...Each essay takes the narrative from a different perspective which creates digestible bite-sized portions easy to [take] in during your commute."

“Digital State is an exciting, informative and timely read. A welter of facts and opinions across numerous fields makes it of considerable interest to the general reader.”
(Geoff Ward Mysterious Planet)

“Healthy scepticism balanced with issues such as how the digital state can cure modern marketing, and how story-telling and digital platforms can make the world a better place.”
(Irish Times)

"Makes the complications of the digital world a lot easier to swallow. Captivating."
(Wired Insider)

Book Description

12 leading innovators from the worlds of branding, advertising and marketing give their unique views on what the future holds for consumers

More About the Author

Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland.

Simon is the non-fiction author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (2012) and 'Digital State: How the Internet is Changing Everything' (2013). Both titles are published worldwide, through Kogan Page.

His debut novel, 'Remember to Breathe' (Urbane Publications, 2012) is available here on Amazon and in all good book stores.

Say hello at and @SimonPont.

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1 of 1 people found the following review helpful By H.J. van der Klis on July 9, 2013
Format: Paperback
"The internet changes everything" could be an opening slide for a typical technology-driven consultancy presentation. How, when and where are the questions that motivated Simon Pont to interview and gather people from over various backgrounds. They share their opinions and commentaries in Digital State. What is the digital state? An always-on mentality? Ubiquitous computing? The internet of things? Big Brother from Orwell's 1984? The follow-up of the current nations and states? In Digital State you hear the voice of mainly Digital Immigrants (in 1994 21 and older): surprised by the speed of change, embracing possibilities of all things online, but cautious as well regarding privacy and possible future developments. Like myself, they remember vividly the efforts to create the first internet pages (brochureware), consequences of the Dot-com Bubble and viral marketing campaigns in 2008 and 2012 US presidential elections, Super Bowl matches and the reluctance to post everything everywhere anytime.
Contributions from interviews, essays and observations are written in the first person, making it easier to relate with. The opinions come from marketing, advertising, information technology, legal and media research and strategy and include veterans as well as young talents like Faris Yakob (Chief Innovation Officer at MDC Partners New York), Bettina Sherick (SVP, Digital Strategic Marketing, 20th Century Fox International) and Christian Johnsen (Communication Strategy Director, Aegis Media).
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Format: Paperback
In the Introduction, Simon Pont observes, "I think the Digital Age is opening doors, creating new vistas, new lands to explore and worlds to conquer, on all kinds of levels, real, augmented, virtual, intrinsic, extrinsic. I think it's double-handing in a number of ways too, accelerating opposites, allowing new collectives to rally and shape, but allowing micro-cliques and atomization to spark and run riot. I think it's empowering all kinds of genuine self-expression, and fueling some borderline-unhealthy levels of self-delusion. It's bringing people together; it's pushing people apart. It's creating new feelings of belonging; it's driving new kinds of estrangement. It's making things happen fast and it's making things happen too fast." What to make of these and other stresses, tensions, anomalies, contradictions, paradoxes, and unseen but impactful forces?

Pont decided to engage those who knew and respected, "maybe an Ocean's eleven, maybe a Dirty Dozen, maybe as many as a 15-person squad" and have them respond a few key questions: "What are we living through and looking at here, this vista before us? Just what's your view of the view? Specifically, what is the Digital State, and what is our Digital State of Mind?"

The responses are organized within this book, accompanied by Pont's contributions. He dedicates the book to the "Digital Natives," noting that the word "state" has a double meaning: "A defined and governing structure of some kind, and also a condition of [begin italics] being [end italics]; the state that we're in, whether as a collective or as individuals, each of us, all of us." This last comment reminds me of Seth Godin's concept of "tribe," a community with shared interests and objectives.
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